With the tremendous success of G.I. Joe and Transformers, Hasbro continued as the toy industry’s leader in 1987. Moreover, Hasbro had successfully merged with other companies, like Milton Bradley, to become one of the largest toy companies in the United States. Thus, there is little surprise that their 1987 Toy Fair Catalog was one of the company’s largest catalogs to date. With 145 pages filled with their newest products, this catalog offered a wide variety for dealers and retailers.
After the release of the Transformers movie, Hasbro had a brand-new line-up of characters to fill up shelves with. Where the past saw Megatron lead the war against the Autobots, Galvatron now led the assault. Moreover, the line featured a new gimmick, the Headmasters.
The G.I. Joe: A Real American Hero line also continued strong during this year. Even after five years on store shelves, the Joes and Cobra still had new members and vehicles. For instance, Hasbro introduced the Defiant Space Shuttle playset.
Otherwise, Hasbro ushered in new toy lines like the Air Raiders and Visionaries. They also introduced the Ninja Warriors in this catalog. So, we are happy to share the excitement located in this rare toy fair catalog.
Explore the pages of the 1987 Hasbro Toy Fair Catalog
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