Begin your journey through the 1987 Hasbro Toy Fair Catalog, which highlighted the massive success of G.I. Joe and Transformers in the 80s. This catalog includes exciting previews of the 1987 line-up. So, continue exploring to see some of the first previews that retailers saw of the newest action figures.
Page 94 of the 1987 Hasbro Toy Fair Catalog presented information about various The Transformers action figures. Since these unique toys debuted in the American market, they gained many fans from both the toys themselves and the tie-in comics and cartoon series. Moreover, Marvel played a significant role in the development of the line as their editorial team drafted the back history and character names. By 1987, the line had evolved thanks to the 1986 movie and new characters.
Turn Your Hasbro Toy Fair Catalogs and Transformers Toys to Cash Today
First, Hasbro presented #5794, The Transformers Decepticon Galvatron, the most recent notorious leader of the Decepticon forces. He aimed to crush the Autobots and rule the universe. With a press of the trigger, this toy made three electronic sounds as his laser lit up. This toy transformed from a laser cannon to a robot and back again. Moreover, he came equipped with weapons, a bio, and a decoder.
Then, there was #5795, The Transformers Autobot Ultra Magnus. As the commander of Autobot City, he was a critical component in the Autobot ranks. He came packaged as an eighteen-wheeler car carrier. As the cab transformed, so did the trailer. By combining the two, this toy formed the giant robot, Ultra Magnus. He also came with attachable weapons, a Tech Specs chart, a decoder, and a bio.
Finally, Hasbro presented #5742, The Transformers Autobot Hero Assortment, valiant heroes who defended the Autobots and led the way for the new age of the Transformers. Rodimus Prime, the futuristic leader of the Autobots, transformed into a robot and mobile defense bay. Then, Wreck-gar, the tire-squealing Junkion warrior, transformed from a motorcycle to a robot and back. Each toy came packaged with its own weapons, accessories, character bios, Tech Specs charts, and decoders. The assortment included 9 Rodimus Prime and 3 Wreck-gars.
We are glad to present these exciting exclusive scans of Hasbro’s 1987 Toy Fair Catalog. Continue to see even more exciting promotional images that Hasbro provided to retailers and representatives.
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About Our Hasbro Toy Fair Catalog Scans
To promote their upcoming slate of products, Hasbro handed out catalogs to attendees of toy fairs and other events. Each catalog was filled with information about their newest toys, even ones still in development. Thus, they often provided the first looks at action figures, playsets, vehicles, and more from their lines. Therefore, they have become valuable and rare collector’s items.
These Hasbro Toy Fair Catalogs featured toys from their beloved lines. For instance, the company was responsible for one of the most popular action figures of all time: G.I. Joe. They also partnered with Takara to bring the Transformers to the Western market. The company also dipped into the fantastical worlds of Air Raiders, Inhumanoids, and Visionaries: Knights of the Magical Light. After Hasbro acquired Kenner, they also became the home of toy lines like Jurassic Park and Star Wars.
Hasbro used in-production prototypes in their images, as these catalogs were prepared before the lines were released. This meant that the featured toys often differed from the retail releases. Moreover, toys sometimes appeared only on these catalog pages, as they were canceled or never hit retail store shelves.
While Hasbro only handed these booklets out to trade professionals, we have now made them available to all. You can explore the toys featured in these catalogs with our Hasbro Toy Fair Catalog Scans. This is a rare treat since catalogs like these have become increasingly difficult to locate with each passing year.