1987 Hasbro Toy Fair Catalog – Page 130 – G.I. Joe


Begin your journey through the 1987 Hasbro Toy Fair Catalog, which highlighted the massive success of G.I. Joe and Transformers in the 80s. This catalog includes exciting previews of the 1987 line-up. So, continue exploring to see some of the first previews that retailers saw of the newest action figures.

Hasbro continued to promote their hit G.I. Joe: A Real American Hero toys on page 130 of the 1987 Toy Fair Catalog. At the beginning of the decade, the G.I. Joe toy line was effectively a dead franchise, for Hasbro had temporarily shelved the line. However, with the persistence of an executive and the assistance of Marvel, G.I. Joe received a facelift to become Real American Heroes. With both comics and a cartoon show supporting the line, it became one of Hasbro’s greatest hits during the decade.

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First, Hasbro presented #6067, the G.I. Joe L.C.V. Recon Sled (Low Crawl Vehicle). Joe crawled through thick brush and harsh jungle without direction in his armored  Recon Sled. G.I. Joe operated this sled in either a prone or seated position. It also featured bogie wheels, a machine gun, a periscope, and a hinged body.

Then, they promoted #6066, the G.I. Joe Devilfish. When Cobra spotted this fast-attack craft anywhere near their camp, their blood began to boil. It featured a high-speed, pivoting, twin-onboard engine. It also featured removable torpedoes, missiles, and outboard engine covers.

We are glad to present these exciting exclusive scans to the 1987 Toy Fair Catalog from Hasbro. Continue to see even more exciting promotional images that Hasbro provided to retailers and representatives.

Do you have old and used Hasbro toys?

Buying G.I. Joe Toys - We Buy and Sell Toys

If you have a collection of old and used toys, you can turn those toys into cash. We are always on the lookout to buy old and used toys from the 1980s, like G.I. Joe, Thundercats, or Transformers. Our knowledgeable staff also understands the worth of your toys and your time. So, there is no reason to let those old toys collect dust. Contact us today to sell your collection of Hasbro toys and toy fair catalogs.

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