Begin your journey through the 1987 Hasbro Toy Fair Catalog, which highlighted the massive success of G.I. Joe and Transformers in the 80s. This catalog includes exciting previews of the 1987 line-up. So, continue exploring to see some of the first previews that retailers saw of the newest action figures.
Page 129 of the 1987 Hasbro Toy Fair Catalog promoted various G.I. Joe: A Real American Hero action figures and vehicles. At the beginning of the decade, the G.I. Joe toy line was effectively a dead franchise, for Hasbro had temporarily shelved the line. However, with the persistence of an executive and the assistance of Marvel, G.I. Joe received a facelift to become Real American Heroes. With both comics and a cartoon show supporting the line, it became one of Hasbro’s greatest hits during the decade.
Turn Your Hasbro Toy Fair Catalogs and G.I. Joe Toys to Cash Today
This 1987 Hasbro Toy Fair Catalog page started with #6171, the Dreadnok Cycle. The Dreadnoks scavenged junkyards in search of the perfect Dreadnok fighting machine. This cycle was made in the true Dreadnok fashion, from used auto parts and discarded junk. It featured rolling wheels, a pivoting front fork, a rotating turret, and elevating cannons. It carried up to four Dreadnoks.
Then, Hasbro presented #6172, the S.L.A.M. (Strategic Long-Range Artillery Machine). Joes would scream out, “Deploy stabilizing legs and ready multi-barrel guns!” as they prepped this machine. This highly detailed, self-propelled, anti-aircraft vehicle had room for up to two Joes. It also featured an elevating multi-barrelled cannon, extending stabilizer legs, a rotating turret, a tow hook, and ten missiles.
We are glad to present these exciting exclusive scans of Hasbro’s 1987 Toy Fair Catalog. Continue to see even more exciting promotional images that Hasbro provided to retailers and representatives.
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About Our Hasbro Toy Fair Catalog Scans
To promote their upcoming slate of products, Hasbro handed out catalogs to attendees of toy fairs and other events. Each catalog was filled with information about their newest toys, even ones still in development. Thus, they often provided the first looks at action figures, playsets, vehicles, and more from their lines. Therefore, they have become valuable and rare collector’s items.
These Hasbro Toy Fair Catalogs featured toys from their beloved lines. For instance, the company was responsible for one of the most popular action figures of all time: G.I. Joe. They also partnered with Takara to bring the Transformers to the Western market. The company also dipped into the fantastical worlds of Air Raiders, Inhumanoids, and Visionaries: Knights of the Magical Light. After Hasbro acquired Kenner, they also became the home of toy lines like Jurassic Park and Star Wars.
Hasbro used in-production prototypes in their images, as these catalogs were prepared before the lines were released. This meant that the featured toys often differed from the retail releases. Moreover, toys sometimes appeared only on these catalog pages, as they were canceled or never hit retail store shelves.
While Hasbro only handed these booklets out to trade professionals, we have now made them available to all. You can explore the toys featured in these catalogs with our Hasbro Toy Fair Catalog Scans. This is a rare treat since catalogs like these have become increasingly difficult to locate with each passing year.