1987 Hasbro Toy Fair Catalog – Page 133 – G.I. Joe


Begin your journey through the 1987 Hasbro Toy Fair Catalog, which highlighted the massive success of G.I. Joe and Transformers in the 80s. This catalog includes exciting previews of the 1987 line-up. So, continue exploring to see some of the first previews that retailers saw of the newest action figures.

Page 133 of the 1987 Hasbro Toy Fair Catalog provided information about G.I. Joe: A Real American Hero action figures and vehicles. At the beginning of the decade, the G.I. Joe toy line was effectively a dead franchise, for Hasbro had temporarily shelved the line. However, with the persistence of an executive and the assistance of Marvel, G.I. Joe received a facelift to become Real American Heroes. With both comics and a cartoon show supporting the line, it became one of Hasbro’s greatest hits during the decade.

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Hasbro presented #6038, the Persuader, the most sophisticated tank in the Joes’ arsenal, able to negotiate any terrain with ease. This vehicle included a G.I. Joe driver, BACK STOP, with a personal combat command file card. This ten-wheeled, high-speed attack vehicle also featured a top-mounted, long-range laser cannon to rebuff any Cobra attack. Moreover, it featured a working suspension, a detailed cockpit, and two cannons.

We are glad to present these exciting exclusive scans of Hasbro’s 1987 Toy Fair Catalog. Continue to see even more exciting promotional images that Hasbro provided to retailers and representatives.

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Do you have a collection of old and used Hasbro action figures, toy fair catalogs, and other toys sitting around? You can turn those items into cash today. There is no reason to let those vintage catalogs and toys collect dust. Contact us today to get the process started.

About Our Hasbro Toy Fair Catalog Scans

To promote their upcoming slate of products, Hasbro handed out catalogs to attendees of toy fairs and other events. Each catalog was filled with information about their newest toys, even ones still in development. Thus, they often provided the first looks at action figures, playsets, vehicles, and more from their lines. Therefore, they have become valuable and rare collector’s items.

These Hasbro Toy Fair Catalogs featured toys from their beloved lines. For instance, the company was responsible for one of the most popular action figures of all time: G.I. Joe. They also partnered with Takara to bring the Transformers to the Western market. The company also dipped into the fantastical worlds of Air Raiders, Inhumanoids, and Visionaries: Knights of the Magical Light. After Hasbro acquired Kenner, they also became the home of toy lines like Jurassic Park and Star Wars.

Hasbro used in-production prototypes in their images, as these catalogs were prepared before the lines were released. This meant that the featured toys often differed from the retail releases. Moreover, toys sometimes appeared only on these catalog pages, as they were canceled or never hit retail store shelves.

While Hasbro only handed these booklets out to trade professionals, we have now made them available to all. You can explore the toys featured in these catalogs with our Hasbro Toy Fair Catalog Scans. This is a rare treat since catalogs like these have become increasingly difficult to locate with each passing year.

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