Begin your journey through the 1987 Hasbro Toy Fair Catalog, which highlighted the massive success of G.I. Joe and Transformers in the 80s. This catalog includes exciting previews of the 1987 line-up. So, continue exploring to see some of the first previews that retailers saw of the newest action figures.
Page 89 of the 1987 Hasbro Toy Fair Catalog presented information about various The Transformers action figures. Since these unique toys debuted in the American market, it gained many fans from both the toys themselves and the tie-in comics and cartoon series. Moreover, Marvel played a significant role in the development of the line as their editorial team drafted the back history and character names. By 1987, the line had evolved thanks to the 1986 movie and new characters.
Turn Your Hasbro Toy Fair Catalogs and Transformers Toys to Cash Today
This 1987 Hasbro Toy Fair Catalog page featured #5727, The Transformers Duocon Assortment, fast and furious warriors that were double trouble for the enemy. Each package included two different vehicles that combined to spring into a devastating robot. Notably, there were two different styles of Duocons. Each Duocon came with its own weapon, an individualized bio, a Tech Specs chart, and a decoder.
Then, Hasbro presented #5734, The Transformers Mini-Cassette Assortment. Despite their size, these tiny fighters were imposing foes. 1987 saw two new prehistoric dinosaurs, Slugfest and Overkill. These new additions evened the balance of power between the Autobots and the Decepticons. The mini-cassettes transformed into robots, animals, and prehistoric dinosaurs with 8 collectible cassettes. While there were 6 continuing styles, two new styles joined the assortment. Moreover, each blister card contained two different cassettes with attachable weapons, bios, and Tech Specs.
We are glad to present these exciting exclusive scans of Hasbro’s 1987 Toy Fair Catalog. Continue to see even more exciting promotional images that Hasbro provided to retailers and representatives.
Do you have old and used Hasbro toys?
Do you have a collection of old and used Hasbro action figures, toy fair catalogs, and other toys sitting around? You can turn those items into cash today. There is no reason to let those vintage catalogs and toys collect dust. Contact us today to get the process started.
About Our Hasbro Toy Fair Catalog Scans
To promote their upcoming slate of products, Hasbro handed out catalogs to attendees of toy fairs and other events. Each catalog was filled with information about their newest toys, even ones still in development. Thus, they often provided the first looks at action figures, playsets, vehicles, and more from their lines. Therefore, they have become valuable and rare collector’s items.
These Hasbro Toy Fair Catalogs featured toys from their beloved lines. For instance, the company was responsible for one of the most popular action figures of all time: G.I. Joe. They also partnered with Takara to bring the Transformers to the Western market. The company also dipped into the fantastical worlds of Air Raiders, Inhumanoids, and Visionaries: Knights of the Magical Light. After Hasbro acquired Kenner, they also became the home of toy lines like Jurassic Park and Star Wars.
Hasbro used in-production prototypes in their images, as these catalogs were prepared before the lines were released. This meant that the featured toys often differed from the retail releases. Moreover, toys sometimes appeared only on these catalog pages, as they were canceled or never hit retail store shelves.
While Hasbro only handed these booklets out to trade professionals, we have now made them available to all. You can explore the toys featured in these catalogs with our Hasbro Toy Fair Catalog Scans. This is a rare treat since catalogs like these have become increasingly difficult to locate with each passing year.