1987 Hasbro Toy Fair Catalog – Page 125 – G.I. Joe


Begin your journey through the 1987 Hasbro Toy Fair Catalog, which highlighted the massive success of G.I. Joe and Transformers in the 80s. This catalog includes exciting previews of the 1987 line-up. So, continue exploring to see some of the first previews that retailers saw of the newest action figures.

Hasbro continued to promote their hit G.I. Joe: A Real American Hero toys on page 125 of the 1987 Toy Fair Catalog. At the beginning of the decade, the G.I. Joe toy line was effectively a dead franchise, for Hasbro had temporarily shelved the line. However, with the persistence of an executive and the assistance of Marvel, G.I. Joe received a facelift to become Real American Heroes. With both comics and a cartoon show supporting the line, it became one of Hasbro’s greatest hits during the decade.

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Hasbro promoted #6060, Zanzibar, Dreadnok Pirate with Air Skiff, the most unpredictable Dreadnok to date. Zanzibar and his one-man Air Skiff caused additional mayhem for the Joes. The fully armed Air Skiff featured a movable fan blade and laser guns. It also had removable missiles and room for weapon storage. Zanzibar’s personal weapons included a spear, mallet, and pistol.

Then, they promoted #6062, Serpentor, The Cobra Emperor with his Air Chariot, the top snake in Cobra’s fast-growing legions. The evil SERPENTOR and his Air Chariot are amphibiously detailed. This toy featured a spinning stabilizer rotor and pivoting head/handlebars. It also included the Emperor’s slithering pet reptile.

We are glad to present these exciting exclusive scans to the 1987 Toy Fair Catalog from Hasbro. Continue to see even more exciting promotional images that Hasbro provided to retailers and representatives.

Do you have old and used Hasbro toys?

Buying G.I. Joe Toys - We Buy and Sell Toys

If you have a collection of old and used toys, you can turn those toys into cash. We are always on the lookout to buy old and used toys from the 1980s, like G.I. Joe, Thundercats, or Transformers. Our knowledgeable staff also understands the worth of your toys and your time. So, there is no reason to let those old toys collect dust. Contact us today to sell your collection of Hasbro toys and toy fair catalogs.

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