The early 1970s were a time of struggle for the toy manufacturing company Mattel. A rough financial decade forced the company to rethink its strategy and take a bold, innovative risk. They decided to try licensing Japanese toys for the American market. This decision would alter the course of Mattel’s destiny and shape an entire […]
Wheeljack’s Lab – Vintage Toy Blog
Follow this blog for the new, the unusual, the rare and cool Generation 1 G1 Transformers toys. Reviews, news, toy resources, galleries, unboxing, opinions and personal reflections on vintage toys.
The Ten Most Expensive Shogun Warriors Toys
Mattel introduced the Shogun Warriors to America in 1977. Unlike most of Mattel’s catalog, the American toy maker did not develop this toy line. Instead, they saw a popular trend from Japan, the love for giant robots in Tokusatsu, and felt that America would also embrace the robots. So, they licensed several popular toy brands […]
The Top Ten Shogun Warriors Robots and Characters
Although the toys originated from Japan, Shogun Warriors became a comic book classic that introduced and promoted Mattel’s toy line. The idea of using animated series and comic classics as a platform to introduce toys gained prominence in the late 1970s. Thus, Shogun Warriors were a massive depiction of such a line of advertisement. A […]
The Top Ten Shogun Warriors Toys
Mattel presented the western world to the humanoid machines, the Shogun Warriors, when they debuted their toy line towards the end of the 70s. These imported toy lines are based on Japanese anime shows. The Shogun Warriors toy lines consist of three original sizes. First, there were the three and a half inches die-cast toys. […]
Retrospective on the Shogun Warriors Comic Books from Marvel
The Shogun Warriors are huge humanoid robots that Marvel Comics introduced to the western world. These Comic books were based on the line titled “The Shogun Warriors”. Mattel Inc. licensed the toys from their original creators in Japan. So, while they were originally parts of various Japanese toy lines, American audiences knew them as the […]