Mattel exited the 1970s defeated, having been blindsided by Kenner’s successful toy line. So, they became determined to create a mega-hit that would place them back at the top. Rather than dealing with a licensed product, Mattel opted to create an original brand that they could fully profit from. Taking advantage of their marketing department, […]
Wheeljack’s Lab – Vintage Toy Blog
Follow this blog for the new, the unusual, the rare and cool Generation 1 G1 Transformers toys. Reviews, news, toy resources, galleries, unboxing, opinions and personal reflections on vintage toys.
The Top Ten Most Expensive He-Man Toys
Step into a nostalgic realm where childhood memories come to life: the world of vintage He-Man toys. These action figures, released in the 1980s, ignited the imaginations of countless youngsters, becoming an iconic part of pop culture. With their bold colors, muscular physiques, and distinctive accessories, He-Man and his cohorts transported kids to the fantastical […]
When Were the Original She-Ra Princess of Power Toys Made?
She-Ra: Princess of Power was an excellent addition to the Masters of the Universe toy franchise in the 1980s. Catering to young girl audiences as well as young boys, Mattel’s She-Ra and He-Man toy lines remain popular collectibles to this day. When did the original She-Ra Princess of Power action figures come about? Inspiration for […]
When Were the First He-Man Action Figures Made?
He-Man: A Toy Industry Staple An important landmark in the world of toys and collectibles is He-Man and the Masters of the Universe toy line. The characters continue to captivate enthusiasts and collectors worldwide. The action figures have increased notoriety and value in the vintage toy market. But when exactly were the first He-Man action […]
The He-Man and Conan Connection: Exploring the Myths and Reality
Even though Conan first appeared in the 1930s, his popularity honestly blossomed during the 1960s and 1970s, when two publication houses took over the character. First, Lancer Books revived Conan’s adventures, gathering Robert E. Howard’s tales, and finishing his unpublished words. Then, Marvel Comics took the gamble on the character, creating a hit series that […]
The Top Ten She-Ra: Princess of Power Characters
She-Ra: Princess of Power is an action, adventure, Sci-Fi, superhero animated television series created by Filmation as a spin-off of the He-Man and Masters of the Universe media franchise. In She-Ra: Princess of Power, Filmation attempted to create a series for young female children after the success of the He-Man and Masters of the Universe […]
How To Sell He-Man Toys for Cash: Guide to Getting the Best Value
When you are looking to sell your old and used toys, like Matte’s He-Man, you want to know how to sell them for the best value. There are many options available to you, especially now that the internet is in wide use. However, each option comes with its own set of upsides and downsides. So, […]
The Top Ten She-Ra: Princess of Power Toys
Following the success of the Masters of the Universe franchise, the public felt that He-Man was for boys. So, Filmation and Mattel came together to develop a new animated series and toy line that they would simultaneously produce. Unlike the He-Man animated series that debuted after the toy line, they produced this media together without […]
Retrospective on She-Ra: Princess of Power
Following the public acceptance and commercial success of the He-Man: Masters of the Universe animated television series and its toy lines, Filmation, the production company in charge of He-Man, united with the renowned toy company, Mattel. Thus, they envisioned a female adaptation of the He-Man animated television series and toy line. Both the show and […]
The Top Ten Characters from He-Man and the Masters of the Universe
He-Man and the Masters of the Universe is a sword and sorcery and Sci-Fi based media franchise developed by Mattel. The franchise began with the release of the Masters of the Universe toy lines in 1981 and has since gone on to produce other media such as animated television series, newspaper comic strips, comic book […]