The 1997 Hasbro Boy & Girls Toy Fair Catalog promoted the company’s wide range of toys to readers. Even late into the 1990s, companies like Hasbro handed out catalogs of their upcoming toys to dealers, retailers, vendors, and other trade officials. While the internet was becoming mainstream at this point, the speeds did not allow companies to advertise their toys directly. So, there were no live streams or Zoom calls to present their upcoming products. Thus, catalogs were the preferred way.
In 1997, Hasbro handed out this catalog, which advertised that it had both boys’ and girls’ toys within its pages. Dealers who received this catalog had the chance to examine upcoming toys from brands like Beast Wars Transformers, Star Wars, and The New Batman Adventures. The catalog also featured Alien Resurrection, the G.I. Joe Classic Collection, and Mummies Alive!
Notably, these catalogs were published before the toys were finalized. While each of the pictured toys was at the full-color prototype stage, there are many differences between the retail product and these images.
Wheeljack’s Lab proudly presents HD scans of the 1997 Hasbro Boys & Girls Toy Fair Catalog featuring Jurassic Park, Star Wars, and more.
Explore the pages of the 1997 Hasbro Boys & Girls Hasbro Toy Fair Catalog
Do you have old and used Hasbro toys or Toy Fair catalogs?
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About Our Hasbro Catalog Scans
To promote their upcoming slate of products, Hasbro handed out catalogs to attendees of toy fairs and other events. Each catalog was filled with information about their newest toys, even ones still in development. Thus, they often provided the first looks at action figures, playsets, vehicles, and more from their lines. Therefore, they have become valuable and rare collector’s items.
These Hasbro Toy Fair Catalogs featured toys from their beloved lines. For instance, the company was responsible for one of the most popular action figures of all time: G.I. Joe. They also partnered with Takara to bring the Transformers to the Western market. The company also dipped into the fantastical worlds of Air Raiders, Inhumanoids, and Visionaries: Knights of the Magical Light. After Hasbro acquired Kenner, they also became the home of toy lines like Jurassic Park and Star Wars.
Hasbro used in-production prototypes in their images, as these catalogs were prepared before the lines were released. This meant that the featured toys often differed from the retail releases. Moreover, toys sometimes appeared only on these catalog pages, as they were canceled or never hit retail store shelves.
While Hasbro only handed these booklets out to trade professionals, we have now made them available to all. You can explore the toys featured in these catalogs with our Hasbro Toy Fair Catalog Scans. This is a rare treat since catalogs like these have become increasingly difficult to locate with each passing year.