Explore the pages of the rare 1997 Hasbro Boys & Girls Toy Fair Catalog with our high-definition scans. This catalog featured sneak peeks of multiple Hasbro toy lines, like Beast Wars Transformers, and Star Wars. It also featured G.I. Joe Classic Collection and Batman toys.
The 1997 Hasbro Boys & Girls Toy Fair Catalog informed readers about multiple Batman action figures and vehicles. For instance, they presented multiple Legends of the Dark Knight toys based on the comic series. The catalog also highlighted multiple action figures and vehicles from The New Batman Adventures, a part of the DC Animated Universe. There were also action figures for the newest feature-length film, Batman & Robin.
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Hasbro advertised #28913 on this page, the Batman Animated Die-Cast Assortment. This assortment included the Batwing, the Batboat, and the newly designed Batmobile. There was also Batgirl on the Batcycle, Batman & Robin, and then the Penguin & the Joker. All vehicles and figures featured detailed metal bodies.
Next, there was #28948, the Batman Animated Roleplay Set. This set included a gun that fired real foam darts, a Batman cowl, handcuffs, a cape, and a belt.
There was also #28917, the Batman Animated Playset Assortment. This assortment included both #28959, Joker’s Toxic Lab, and #28958, the Gotham City Bank. Joker’s Toxic Lab featured a capture claw, a bubbling toxic acid bath, and the Joker’s spring-loaded launcher. Meanwhile, the Gotham City Bank featured bust-out bank doors, bendable wire vault bars, gold bars, and money bags.
This page then featured #28928, the Batman Die-Cast Multi-Pack. This pack included the Batwing, Batmobile, Batboat, and Batgirl on a motorcycle. It also included an exclusive Batman figure in a fighting stance.
Finally, there was #28929, the Batman Animated Radio Control Batmobile. This vehicle steered left and right in both forward and reverse. It also had light-up headlights for thrilling street chases. The Batmobile required 4 “AA” alkaline batteries, which were not included.
We are glad to present these exciting exclusive 1997 Hasbro Boys & Girls Toy Fair Catalog scans. Continue to see even more exciting promotional images that Hasbro provided to retailers and representatives.
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About Our Hasbro Toy Fair Catalog Scans
To promote their upcoming slate of products, Hasbro handed out catalogs to attendees of toy fairs and other events. Each catalog was filled with information about their newest toys, even ones still in development. Thus, they often provided the first looks at action figures, playsets, vehicles, and more from their lines. Therefore, they have become valuable and rare collector’s items.
These Hasbro Toy Fair Catalogs featured toys from their beloved lines. For instance, the company was responsible for one of the most popular action figures of all time: G.I. Joe. They also partnered with Takara to bring the Transformers to the Western market. The company also dipped into the fantastical worlds of Air Raiders, Inhumanoids, and Visionaries: Knights of the Magical Light. After Hasbro acquired Kenner, they also became the home of toy lines like Jurassic Park and Star Wars.
Hasbro used in-production prototypes in their images, as these catalogs were prepared before the lines were released. This meant that the featured toys often differed from the retail releases. Moreover, toys sometimes appeared only on these catalog pages, as they were canceled or never hit retail store shelves.
While Hasbro only handed these booklets out to trade professionals, we have now made them available to all. You can explore the toys featured in these catalogs with our Hasbro Toy Fair Catalog Scans. This is a rare treat since catalogs like these have become increasingly difficult to locate with each passing year.