Explore the pages of the rare 1997 Hasbro Boys & Girls Toy Fair Catalog with our high-definition scans. This catalog featured sneak peeks of multiple Hasbro toy lines, like Beast Wars Transformers, and Star Wars. It also featured G.I. Joe Classic Collection and Batman toys.
The 1997 Hasbro Boys & Girls Toy Fair Catalog proudly presented a large selection of Star Wars action figures and vehicles. Now that Hasbro had Kenner under its wing, it had full control over one of the most financially successful toy lines of all time. By 1997, excitement about Star Wars was beginning to resurface with the rerelease of the special, restored versions of the original trilogy hitting theaters. Thus, Hasbro had many Star Wars toys ready to hit toy shelves.
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Here, Hasbro advertised #69645, the Star Wars Creature Assortment. This assortment featured fantastic creatures from the trilogy paired with exclusive action figures. Each creature had an action feature to recreate classic movie scenes.
Next, there was #66925, the Star Wars Buddies Assortment. This assortment featured all of the fans’ favorite Star Wars characters in a soft, cuddly style. The selection included Chewbacca, Ewok, Jabba the Hutt, C-3PO, Jawa, Max Rebo, Yoda, R2-D2, and Salacious Crumb.
Hasbro also promoted #69784, the Star Wars Electronic Power F/X X-Wing, with an action figure. Tons of electronic lights and actual movie sound effects highlighted the X-Wing fighter with Luke and R2-D2. Both the wings and canopy opened. Then, the launcher could really fire, and the figures moved by manual remote controls. Engines, targeting computer, and R2-D2 lit up. Moreover, this vehicle featured torpedo, laser, movie dialogue, and R2-D2 sound effects. It included 2 “C” alkaline batteries.
Finally, this page featured #66935, the Star Wars Princess Leia Collection Action Figure Assortment. For the first time ever, Princess Leia and her Rebel companions paired up to recreate classic Star Wars movie scenes. Each articulated figure had removable outfits. This assortment included Leia with R2-D2, Bespin Han Solo, Luke Skywalker in a ceremonial outfit, and Wicket the Ewok.
We are glad to present these exciting exclusive 1997 Hasbro Boys & Girls Toy Fair Catalog scans. Continue to see even more exciting promotional images that Hasbro provided to retailers and representatives.
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About Our Hasbro Toy Fair Catalog Scans
To promote their upcoming slate of products, Hasbro handed out catalogs to attendees of toy fairs and other events. Each catalog was filled with information about their newest toys, even ones still in development. Thus, they often provided the first looks at action figures, playsets, vehicles, and more from their lines. Therefore, they have become valuable and rare collector’s items.
These Hasbro Toy Fair Catalogs featured toys from their beloved lines. For instance, the company was responsible for one of the most popular action figures of all time: G.I. Joe. They also partnered with Takara to bring the Transformers to the Western market. The company also dipped into the fantastical worlds of Air Raiders, Inhumanoids, and Visionaries: Knights of the Magical Light. After Hasbro acquired Kenner, they also became the home of toy lines like Jurassic Park and Star Wars.
Hasbro used in-production prototypes in their images, as these catalogs were prepared before the lines were released. This meant that the featured toys often differed from the retail releases. Moreover, toys sometimes appeared only on these catalog pages, as they were canceled or never hit retail store shelves.
While Hasbro only handed these booklets out to trade professionals, we have now made them available to all. You can explore the toys featured in these catalogs with our Hasbro Toy Fair Catalog Scans. This is a rare treat since catalogs like these have become increasingly difficult to locate with each passing year.