Explore the pages of the rare 1997 Hasbro Boys & Girls Toy Fair Catalog with our high-definition scans. This catalog featured sneak peeks of multiple Hasbro toy lines, like Beast Wars Transformers, and Star Wars. It also featured G.I. Joe Classic Collection and Batman toys.
The 1997 Hasbro Boys & Girls Toy Fair Catalog advertised Mummies Alive! action figures, a line tied to a 1990s cartoon series. A conflict left unfinished in ancient Egypt emerged in 20th-century San Francisco. The war sparked with the appearance of an evil wizard seeking revenge and immortality. Meanwhile, a reborn child pharaoh unaware of his royal station had four ancient, embalmed warriors who rose from the dead to protect their young king. Destined to save the Earth, they were the Mummies Alive!
Turn Your Hasbro Toy Fair Catalogs and Toys to Cash Today
This 1997 Hasbro Boys & Girls Toy Fair Catalog promoted #62755, the Mummies Alive! Fright Sight Figure Assortment. This assortment had heroic mummies with surprise features to strike fear into the evil hearts of villains. So, players could reveal a horrifying fiend or monster cobra to gain the upper hand in battle.
Next, there was #62761, the Mummies Alive! Hot Ra Vehicle. This vehicle featured two modes for the Mummies to rule either land or sky battle. It had a removable battle wing that soared into action and fired a trident missile. Then, the dragster mode revealed a supercharged engine and jet thrusters.
Finally, this page featured #62765, the Mummies Alive! Skycophagus Vehicle. It had wings that blasted open for awesome aerial assaults. When the side fins were pressed, it launched a razor-blaze disc attack. It could also seat a heroic Mummies Alive! figure in the cockpit, which was sold separately.
We are glad to present these exciting exclusive 1997 Hasbro Boys & Girls Toy Fair Catalog scans. Continue to see even more exciting promotional images that Hasbro provided to retailers and representatives.
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About Our Hasbro Toy Fair Catalog Scans
To promote their upcoming slate of products, Hasbro handed out catalogs to attendees of toy fairs and other events. Each catalog was filled with information about their newest toys, even ones still in development. Thus, they often provided the first looks at action figures, playsets, vehicles, and more from their lines. Therefore, they have become valuable and rare collector’s items.
These Hasbro Toy Fair Catalogs featured toys from their beloved lines. For instance, the company was responsible for one of the most popular action figures of all time: G.I. Joe. They also partnered with Takara to bring the Transformers to the Western market. The company also dipped into the fantastical worlds of Air Raiders, Inhumanoids, and Visionaries: Knights of the Magical Light. After Hasbro acquired Kenner, they also became the home of toy lines like Jurassic Park and Star Wars.
Hasbro used in-production prototypes in their images, as these catalogs were prepared before the lines were released. This meant that the featured toys often differed from the retail releases. Moreover, toys sometimes appeared only on these catalog pages, as they were canceled or never hit retail store shelves.
While Hasbro only handed these booklets out to trade professionals, we have now made them available to all. You can explore the toys featured in these catalogs with our Hasbro Toy Fair Catalog Scans. This is a rare treat since catalogs like these have become increasingly difficult to locate with each passing year.