As Hasbro entered the second half of the 80s, they enjoyed the success of the new toy lines that they introduced earlier in the decade. With the assistance of Marvel, both G.I. Joe and Transformers became massive hits on the toy aisle. Moreover, both of these lines proved the power of multimedia marketing with their popular cartoon series. So, Hasbro went from being on the verge of bankruptcy to the lead of the industry.
Thus, there was no surprise that the 1986 Hasbro Toy Fair Catalog had dozens of pages dedicated to both G.I. Joe and the Transformers within its 124 pages. However, Hasbro didn’t rely solely on these lines. They featured other boys’ toys like Muscle Machines and Inhumanoids. This catalog also featured toys from My Little Pony, Jem, and other girls’ brands. Beyond these toys, Hasbro enjoyed the success Lite-Brite, which offered creative fun for all.
So, we invite you to explore the pages of the 1986 Hasbro Toy Fair Catalog thanks to our high-definition scans. We are offering looks on the pages that concerned G.I. Joe, Inhumanoids, Muscle Machines, and the Transformers.
Explore the pages of the 1986 Hasbro Toy Fair Catalog
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