Join us on a journey through the 1986 Hasbro Toy Fair Catalog, which continued to celebrate the success of G.I. Joe and Transformers. This catalog includes exciting previews of the 1986 line-up. So, continue exploring to see some of the first previews that retailers saw of the newest action figures.
Page 62 of the 1986 Hasbro Toy Fair Catalog introduced readers to the Muscle Machines, powerful motorized vehicles. Like Stompers and Rough Riders, Hasbro offered their own version of motorized 4×4 vehicles. So, players could enjoy sending their favorite vehicles into any terrain.
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First, they promoted #730: Bigfoot 4x4x4, a super-sized replica of Bob Chandler’s legendary Bigfoot. Turn the ignition key to hear the roar of its powerful engine. Then, owners could engage in 2-wheel drive for flat-out speed. Otherwise, they could decide to put Bigfoot into a 4-wheel drive for super hill-climbing power. This vehicle came complete with working headlights, chromed detailing, and “super grip” tires. It required “AA” batteries to work, but the packaging did not include these batteries.
Next, Hasbro presented #743: War Lord, the Master of the Funny Car Pullers. This vehicle was a real crowd-pleaser with plenty of muscle. Owners could rev the dual-stick shifters into high or low speeds in forward or reverse. Otherwise, they could shift into neutral for some tree-wheeling fun. The War Lord had a modified Firebird body, a raised chrome engine, realistic puller tires, and custom decals.
We are glad to present these exciting exclusive scans of Hasbro’s 1986 Toy Fair Catalog. Continue to see even more exciting promotional images that Hasbro provided to retailers and representatives.
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About Our Hasbro Toy Fair Catalog Scans
To promote their upcoming slate of products, Hasbro handed out catalogs to attendees of toy fairs and other events. Each catalog was filled with information about their newest toys, even ones still in development. Thus, they often provided the first looks at action figures, playsets, vehicles, and more from their lines. Therefore, they have become valuable and rare collector’s items.
These Hasbro Toy Fair Catalogs featured toys from their beloved lines. For instance, the company was responsible for one of the most popular action figures of all time: G.I. Joe. They also partnered with Takara to bring the Transformers to the Western market. The company also dipped into the fantastical worlds of Air Raiders, Inhumanoids, and Visionaries: Knights of the Magical Light. After Hasbro acquired Kenner, they also became the home of toy lines like Jurassic Park and Star Wars.
Hasbro used in-production prototypes in their images, as these catalogs were prepared before the lines were released. This meant that the featured toys often differed from the retail releases. Moreover, toys sometimes appeared only on these catalog pages, as they were canceled or never hit retail store shelves.
While Hasbro only handed these booklets out to trade professionals, we have now made them available to all. You can explore the toys featured in these catalogs with our Hasbro Toy Fair Catalog Scans. This is a rare treat since catalogs like these have become increasingly difficult to locate with each passing year.