Join us on a journey through the 1997 Hasbro Toy Fair Catalog, which offered a first look at Hasbro’s latest toys. Some of the toys that Hasbro produced in 1997 included Star Wars, Jurassic Park, and Beast Wars Transformers.
The 1997 Hasbro Toy Fair Catalog informed readers about DC-inspired action figures of their favorite heroes like Steel. Unlike Batman and Superman, Steel was not one of the top-tier heroes that most audiences knew about. However, he did gain a movie in the 1990s. Thus, Hasbro created a small toy line to coincide with this film.
Turn Your Hasbro Toy Fair Catalogs and Toys to Cash Today
First, Hasbro promoted #73705: Steel Basic Assortment. This assortment featured exciting action figures from the highly anticipated movie starring Shaquille O’Neal. Each articulated figure included cool accessories and weapons that pit heroes against villains to recreate favorite scenes.
Then, they presented #73710: Steel Deluxe Assortment. Hot vacuum-metalized decoration and lots of extras gave Steel ultra power. These toys also had awesome accessories like a rapid-fire machine gun and a recoil-action capture hook.
Finally, there was #73716: Steel Assault Cycle with Figure. Blasterhammer Steel wheeled in on an awesome cycle for ground assault battle action. Then, the mounted launcher fired a hammer by leaning the cycle back into a wheelie.
We are glad to present these exciting, exclusive 1997 Hasbro Toy Fair Catalog scans. Check out even more of our scans to see the exciting promotional images that Hasbro provided to retailers and other trade representatives.
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About Our Hasbro Toy Fair Catalog Scans
To promote their upcoming slate of products, Hasbro handed out catalogs to attendees of toy fairs and other events. Each catalog was filled with information about their newest toys, even ones still in development. Thus, they often provided the first looks at action figures, playsets, vehicles, and more from their lines. Therefore, they have become valuable and rare collector’s items.
These Hasbro Toy Fair Catalogs featured toys from their beloved lines. For instance, the company was responsible for one of the most popular action figures of all time: G.I. Joe. They also partnered with Takara to bring the Transformers to the Western market. The company also dipped into the fantastical worlds of Air Raiders, Inhumanoids, and Visionaries: Knights of the Magical Light. After Hasbro acquired Kenner, they also became the home of toy lines like Jurassic Park and Star Wars.
Hasbro used in-production prototypes in their images, as these catalogs were prepared before the lines were released. This meant that the featured toys often differed from the retail releases. Moreover, toys sometimes appeared only on these catalog pages, as they were canceled or never hit retail store shelves.
While Hasbro only handed these booklets out to trade professionals, we have now made them available to all. You can explore the toys featured in these catalogs with our Hasbro Toy Fair Catalog Scans. This is a rare treat since catalogs like these have become increasingly difficult to locate with each passing year.