1997 Hasbro Toy Fair Catalog – Front Cover


Join us on a journey through the 1997 Hasbro Toy Fair Catalog, which offered a first look at Hasbro’s latest toys. Some of the toys that Hasbro produced in 1997 included Star Wars, Jurassic Park, and Beast Wars Transformers.

Hasbro began the 1997 Toy Fair Catalog with a simple image of its logo surrounded by the logos of its various brands. Thus, readers would easily spot some of their favorite toy lines like Beast Wars Transformers and Star Wars before they opened the book. Other notable brands included Jurassic Park, MicroVerse, and Tonka.

We are glad to present these exciting exclusive scans to the 1997 Toy Fair Catalog from Hasbro. Continue to see even more exciting promotional images that Hasbro provided to retailers and representatives.

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