As Hasbro prepared their 1997 line-up, they offered a pre-toy fair catalog to dealers, retailers, and vendors across the nation. In the pages of this catalog, there were multiple boys’ toys that would capture the imaginations of the masses.
For instance, Hasbro featured a large selection of toys that captured the excitement of the original Star Wars trilogy. With the prequel series looming in the coming years, fans were happy to recapture the magic of the originals. So, Hasbro prepared several Star Wars toys for 1997, including 12” figures of the main cast.
Furthermore, the successor to the original generation of Transformers toys, Beast Wars, had multiple new toys coming out. While this series had its fair share of division in the fandom, it still garnered a strong following. Thus, Hasbro introduced new Beast Wars toys like Airazor and Blackarachnia.
Beyond these core toy lines, Hasbro also featured Batman, Superman, and Justice League toys. Then, there were the new Jurassic Park toys for the latest movie, The Lost World. They also presented new Action Man toys along with a few new G.I. Joe toys.
Wheeljack’s Lab proudly presents high-definition scans of the 1997 Hasbro Pre-Toy Fair Catalog featuring Jurassic Park, Star Wars, and more.
Explore the pages of the 1997 Hasbro Pre-Toy Fair Catalog
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About Our Hasbro Catalog Scans
To promote their upcoming slate of products, Hasbro handed out catalogs to attendees of toy fairs and other events. Each catalog was filled with information about their newest toys, even ones still in development. Thus, they often provided the first looks at action figures, playsets, vehicles, and more from their lines. Therefore, they have become valuable and rare collector’s items.
These Hasbro Toy Fair Catalogs featured toys from their beloved lines. For instance, the company was responsible for one of the most popular action figures of all time: G.I. Joe. They also partnered with Takara to bring the Transformers to the Western market. The company also dipped into the fantastical worlds of Air Raiders, Inhumanoids, and Visionaries: Knights of the Magical Light. After Hasbro acquired Kenner, they also became the home of toy lines like Jurassic Park and Star Wars.
Hasbro used in-production prototypes in their images, as these catalogs were prepared before the lines were released. This meant that the featured toys often differed from the retail releases. Moreover, toys sometimes appeared only on these catalog pages, as they were canceled or never hit retail store shelves.
While Hasbro only handed these booklets out to trade professionals, we have now made them available to all. You can explore the toys featured in these catalogs with our Hasbro Toy Fair Catalog Scans. This is a rare treat since catalogs like these have become increasingly difficult to locate with each passing year.