Join us on a journey through the 1997 Hasbro Pre-Toy Fair Catalog, which offered a first look at Hasbro’s latest toys. Some of the toys that Hasbro produced in 1997 included Star Wars, Jurassic Park, and Beast Wars: Transformers.
Beyond the newest Transformers, the 1997 Hasbro Pre-Toy Fair Catalog featured the VOR-Tech: Undercover Conversion Squad action figures. Owners could become part of the VOR-Tech Uncerdover Conversion Squad, where things were not always what they seemed. They were a team of ordinary people in ordinary vehicles who used amazing computer technology to convert themselves and their vehicles into an incredible fighting force. This force was then dedicated to saving Earth from an evil power spreading a deadly plague. So, Hasbro invited players to join in this titanic struggle of humans against cyborgs, brother against brother, and machine against machine.
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Here, Hasbro presented #37310: VOR-Tech Full Assault Assortment. These deluxe vehicles could convert into high-tech battle machines with shooting launchers. Each vehicle included its own figure with a helmet or chest plate. They also had plenty of moving parts for exciting, hands-on play.
Next, they advertised #37315: VOR-Tech Sonic Stinger with Rich Rhodes Assortment. This sports car could convert into a high-tech jet fighter. It featured pop-out jet wings and firing weapons. Moreover, it included Rick Rhodes with a helmet as well as lots of moving parts.
Finally, Hasbro promoted #37320: VOR-Tech Blazin’ Fury 4×4 with Tate Osborne Assortment. This 4×4 could convert into a gunner station with a separate recon jet. It featured a shooting launcher that fired dual defense missiles. It also included Tate Osborne with a helmet and moving parts.
We are glad to present these exciting exclusive 1997 Hasbro Pre-Toy Fair Catalog scans. Continue to see even more exciting promotional images that Hasbro provided to retailers and representatives.
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About Our Hasbro Toy Fair Catalog Scans
To promote their upcoming slate of products, Hasbro handed out catalogs to attendees of toy fairs and other events. Each catalog was filled with information about their newest toys, even ones still in development. Thus, they often provided the first looks at action figures, playsets, vehicles, and more from their lines. Therefore, they have become valuable and rare collector’s items.
These Hasbro Toy Fair Catalogs featured toys from their beloved lines. For instance, the company was responsible for one of the most popular action figures of all time: G.I. Joe. They also partnered with Takara to bring the Transformers to the Western market. The company also dipped into the fantastical worlds of Air Raiders, Inhumanoids, and Visionaries: Knights of the Magical Light. After Hasbro acquired Kenner, they also became the home of toy lines like Jurassic Park and Star Wars.
Hasbro used in-production prototypes in their images, as these catalogs were prepared before the lines were released. This meant that the featured toys often differed from the retail releases. Moreover, toys sometimes appeared only on these catalog pages, as they were canceled or never hit retail store shelves.
While Hasbro only handed these booklets out to trade professionals, we have now made them available to all. You can explore the toys featured in these catalogs with our Hasbro Toy Fair Catalog Scans. This is a rare treat since catalogs like these have become increasingly difficult to locate with each passing year.