Join us on a journey through the 1997 Hasbro Pre-Toy Fair Catalog, which offered a first look at Hasbro’s latest toys. Some of the toys that Hasbro produced in 1997 included Star Wars, Jurassic Park, and Beast Wars: Transformers.
Hasbro happily presented the newest selection of Star Wars toys in the 1997 Pre-Toy Fair Catalog. When Hasbro acquired Kenner along with Tonka in 1991, they gained control over the Star Wars IP. Knowing that Star Wars fans were loyal to the Kenner brand, they allowed the continuing line to carry the name. This set-up continued until Hasbro fully absorbed Kenner in 2000. Thus, the Star Wars toys in this catalog still carried the Kenner name.
Here Hasbro continued to promote #27723: 12” Star Wars Figure Collection I, #27754: 12” Star Wars Figure Collection II, and #27690: 12” Star Wars Figure Collection III. These fully poseable figures featured fan-favorite characters like Chewbacca, Princess Leia, Luke Skywalker, Lando Calrissian, and Boba Fett. There were also figures of a Tusken Raider and a Stormtrooper.
We are glad to present these exciting exclusive scans to the 1997 Pre-Toy Fair Catalog from Hasbro. Continue to see even more exciting promotional images that Hasbro provided to retailers and representatives.
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