Join us on a journey through the 1997 Hasbro Pre-Toy Fair Catalog, which offered a first look at Hasbro’s latest toys. Some of the toys that Hasbro produced in 1997 included Star Wars, Jurassic Park, and Beast Wars: Transformers.
The 1997 Hasbro Pre-Toy Fair Catalog advertised a selection of G.I. Joe action figures that harkened back to the classic style. While the excitement for A Real American Hero died over the decade, Hasbro continued producing G.I. Joe toys in 1997. In many ways, the G.I. Joe toys from this era harkened back to the original action figures from decades past.
Turn Your Hasbro Toy Fair Catalogs and G.I. Joe Toys to Cash Today
Here, Hasbro promoted #27851: G.I. Joe Mission Gear Assortment. These authentic accessory sets added even more realism to the 12” figures. Then, three specific themes allowed collectors to outfit figures and create exciting G.I. Joe dioramas.
The Arctic Mountaineer Mission Gear included a winter poncho, a ski mask, a gun with a shoulder strap, binoculars, a rope, a knife, boots, a canteen, and a pickaxe. Then, the Reconnaissance Force Mission Gear included a “laser” weapon, a shirt, pants, a map with a map tube, a rifle with a shoulder strap, an ammo case, and 3 grenades. Finally, the Mortar Pit Mission Gear included a mortar weapon with legs and a base, 3 mortar shells, a backpack, a shovel, a map with a map tube, binoculars, and 2 grenades.
Next, Hasbro presented #81450: G.I. Joe 4-Pack Gift Assortment. Back by popular demand, a special selection of G.I. Joe and Cobra forces from the past returned to store shelves. These gift sets featured four all-time favorite figures packaged together for the first time ever. So, this was a true “must-have” collector’s set for G.I. Joe fans around the world.
Finally, Hasbro advertised #27848: G.I. Joe Official Footlocker. This footlocker held two 12” figures and featured a removable tray for accessories. Moreover, collectors could personalize it with their name, rank, and serial number. It also featured authentic styling detail and real rope handles.
We are glad to present these exciting exclusive 1997 Hasbro Pre-Toy Fair Catalog scans. Continue to see even more exciting promotional images that Hasbro provided to retailers and representatives.
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About Our Hasbro Toy Fair Catalog Scans
To promote their upcoming slate of products, Hasbro handed out catalogs to attendees of toy fairs and other events. Each catalog was filled with information about their newest toys, even ones still in development. Thus, they often provided the first looks at action figures, playsets, vehicles, and more from their lines. Therefore, they have become valuable and rare collector’s items.
These Hasbro Toy Fair Catalogs featured toys from their beloved lines. For instance, the company was responsible for one of the most popular action figures of all time: G.I. Joe. They also partnered with Takara to bring the Transformers to the Western market. The company also dipped into the fantastical worlds of Air Raiders, Inhumanoids, and Visionaries: Knights of the Magical Light. After Hasbro acquired Kenner, they also became the home of toy lines like Jurassic Park and Star Wars.
Hasbro used in-production prototypes in their images, as these catalogs were prepared before the lines were released. This meant that the featured toys often differed from the retail releases. Moreover, toys sometimes appeared only on these catalog pages, as they were canceled or never hit retail store shelves.
While Hasbro only handed these booklets out to trade professionals, we have now made them available to all. You can explore the toys featured in these catalogs with our Hasbro Toy Fair Catalog Scans. This is a rare treat since catalogs like these have become increasingly difficult to locate with each passing year.