Explore the pages of the rare 1997 Hasbro Boys & Girls Toy Fair Catalog with our high-definition scans. This catalog featured sneak peeks of multiple Hasbro toy lines, like Beast Wars Transformers, and Star Wars. It also featured G.I. Joe Classic Collection and Batman toys.
The 1997 Hasbro Boys & Girls Toy Fair Catalog proudly presented a large selection of Star Wars action figures and vehicles. Now that Hasbro had Kenner under its wing, it had full control over one of the most financially successful toy lines of all time. By 1997, excitement about Star Wars was beginning to resurface with the rerelease of the special, restored versions of the original trilogy hitting theaters. Thus, Hasbro had many Star Wars toys ready to hit toy shelves.
Turn Your Hasbro Toy Fair Catalogs and Star Wars Toys to Cash Today
This page presented information on #69805, Star Wars Complete Galaxy Assortment. For the first time ever, figures and their signature worlds could be collected together. Highly detailed globes opened up to hold popular characters on specially designed bases that could be rotated 360⁰ for display. This assortment included Yoda and his swamp planet Dagobah, Darth Vader and the Imperial Death Star, Luke on his home planet of Tatooine, and Princess Leia and the ice planet Hoth.
Next, there was #69665, the Star Wars Battle Station Assortment. Kids could re-enact key battle scenes with projectile-firing fighter cockpits. Luke’s and Han’s gunner station units swiveled to aim. Then, they could fit together to recreate the Millenium Falcon’s battle scenes. Each station was sold separately. Additionally, Darth Vader’s TIE fighter cockpit station could spin upside down.
This page also promoted #69650, the Star Wars Cinema Scenes. Three-packs of best-known figures recreated the most memorable movie moments. This assortment included base and backdrop photos from the movie to create a dramatic mini diorama.
Finally, Hasbro advertised #69620, the Star Wars Small Vehicle Assortment. This assortment featured early concept versions of the airspeeder and cloud car from the preproduction Star Wars concepts. Each came with an exclusive figure, an opening cockpit, and a firing launcher.
We are glad to present these exciting exclusive 1997 Hasbro Boys & Girls Toy Fair Catalog scans. Continue to see even more exciting promotional images that Hasbro provided to retailers and representatives.
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About Our Hasbro Toy Fair Catalog Scans
To promote their upcoming slate of products, Hasbro handed out catalogs to attendees of toy fairs and other events. Each catalog was filled with information about their newest toys, even ones still in development. Thus, they often provided the first looks at action figures, playsets, vehicles, and more from their lines. Therefore, they have become valuable and rare collector’s items.
These Hasbro Toy Fair Catalogs featured toys from their beloved lines. For instance, the company was responsible for one of the most popular action figures of all time: G.I. Joe. They also partnered with Takara to bring the Transformers to the Western market. The company also dipped into the fantastical worlds of Air Raiders, Inhumanoids, and Visionaries: Knights of the Magical Light. After Hasbro acquired Kenner, they also became the home of toy lines like Jurassic Park and Star Wars.
Hasbro used in-production prototypes in their images, as these catalogs were prepared before the lines were released. This meant that the featured toys often differed from the retail releases. Moreover, toys sometimes appeared only on these catalog pages, as they were canceled or never hit retail store shelves.
While Hasbro only handed these booklets out to trade professionals, we have now made them available to all. You can explore the toys featured in these catalogs with our Hasbro Toy Fair Catalog Scans. This is a rare treat since catalogs like these have become increasingly difficult to locate with each passing year.