The 1990 Hasbro Toy Fair Catalog kicked off the new decade with an exciting slate of action figures. Hasbro exited the 80s as one of the most successful toy companies in the industry. Not only did they reimagine G.I. Joe in 1982, but they also took several toys from Takara to create the Transformers. Their success also allowed them to acquire and merge with several toy companies that did not survive the decade.
To highlight their acquisition of Coleco, Hasbro greeted readers of the 1990 Toy Fair Catalog with images of the phenomenal hit Cabbage Patch Kids. These dolls had previously made such a stir that they could hardly be found in stores. Their popularity had waned a bit by 1990, but they still had a strong following. So, it was reasonable that Hasbro celebrated this toy line.
Otherwise, this toy fair catalog featured the brands that put them on the top. Both Transformers and G.I. Joe had pages of new toys to browse through, and there were new toy lines to explore, like Tribes and Flying Fighters.
This catalog was originally handed out only to trade professionals. So, while it provided some of the first glances of toy lines, it was not readily available to the public. This has made these catalogs very valuable to collectors over the years.
Wheeljack’s Lab proudly presents high-definition scans of the 1990 Hasbro Toy Fair Catalog featuring G.I. Joe, Transformers, and more.
Explore the pages of the 1990 Hasbro Toy Fair Catalog
Do you have old and used Hasbro toys or Toy Fair catalogs?
Do you have a collection of old and used Hasbro action figures, toy fair catalogs, and other toys sitting around? You can turn those items into cash today. There is no reason to let those vintage catalogs and toys collect dust. Contact us today to get the process started.
About Our Hasbro Catalog Scans
To promote their upcoming slate of products, Hasbro handed out catalogs to attendees of toy fairs and other events. Each catalog was filled with information about their newest toys, even ones still in development. Thus, they often provided the first looks at action figures, playsets, vehicles, and more from their lines. Therefore, they have become valuable and rare collector’s items.
These Hasbro Toy Fair Catalogs featured toys from their beloved lines. For instance, the company was responsible for one of the most popular action figures of all time: G.I. Joe. They also partnered with Takara to bring the Transformers to the Western market. The company also dipped into the fantastical worlds of Air Raiders, Inhumanoids, and Visionaries: Knights of the Magical Light. After Hasbro acquired Kenner, they also became the home of toy lines like Jurassic Park and Star Wars.
Hasbro used in-production prototypes in their images, as these catalogs were prepared before the lines were released. This meant that the featured toys often differed from the retail releases. Moreover, toys sometimes appeared only on these catalog pages, as they were canceled or never hit retail store shelves.
While Hasbro only handed these booklets out to trade professionals, we have now made them available to all. You can explore the toys featured in these catalogs with our Hasbro Toy Fair Catalog Scans. This is a rare treat since catalogs like these have become increasingly difficult to locate with each passing year.