Explore the pages of the rare 1990 Hasbro Toy Fair Catalog with our high-definition scans. While these catalogs were originally only handed out to trade professionals, you may now enjoy them. This catalog featured Hasbro’s ever-popular G.I. Joe and Transformers toy lines. It also explored new lines like Tribes and the Flying Fighters.
Hasbro continued to advertise their popular Transformers toy line on page 72 of the 1990 Toy Fair Catalog. While the toy line began in Japan as various products developed by Takara and a few other companies, Hasbro gave the toys a new life in America. Combined with Marvel’s ingenuity, the Transformers gained a memorable backstory with iconic characters. Thus, Battle Convoy from Takara’s Diaclone became Optimus Prime, the noble leader of the Autobots.
Turn Your Hasbro Toy Fair Catalogs and Transformers Toys to Cash Today
Readers found information on the Transformers Action Masters Blaster Assortment, #5720, on this 1990 Hasbro Toy Fair Catalog page. Speed and firepower propelled these convertible battle crafts to victory. Sophisticated energon-powered vehicles changed into heavily armed combat emplacements. They came with an articulating action figure, interchangeable weapons, and accessories. Each assortment included three of each of the four styles.
We are glad to present these exciting, exclusive 1990 Hasbro Toy Fair Catalog scans. Continue to see even more exciting promotional images that Hasbro provided to retailers and representatives.
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About Our Hasbro Toy Fair Catalog Scans
To promote their upcoming slate of products, Hasbro handed out catalogs to attendees of toy fairs and other events. Each catalog was filled with information about their newest toys, even ones still in development. Thus, they often provided the first looks at action figures, playsets, vehicles, and more from their lines. Therefore, they have become valuable and rare collector’s items.
These Hasbro Toy Fair Catalogs featured toys from their beloved lines. For instance, the company was responsible for one of the most popular action figures of all time: G.I. Joe. They also partnered with Takara to bring the Transformers to the Western market. The company also dipped into the fantastical worlds of Air Raiders, Inhumanoids, and Visionaries: Knights of the Magical Light. After Hasbro acquired Kenner, they also became the home of toy lines like Jurassic Park and Star Wars.
Hasbro used in-production prototypes in their images, as these catalogs were prepared before the lines were released. This meant that the featured toys often differed from the retail releases. Moreover, toys sometimes appeared only on these catalog pages, as they were canceled or never hit retail store shelves.
While Hasbro only handed these booklets out to trade professionals, we have now made them available to all. You can explore the toys featured in these catalogs with our Hasbro Toy Fair Catalog Scans. This is a rare treat since catalogs like these have become increasingly difficult to locate with each passing year.