Explore the pages of the rare 1990 Hasbro Toy Fair Catalog with our high-definition scans. While these catalogs were originally only handed out to trade professionals, you may now enjoy them. This catalog featured Hasbro’s ever-popular G.I. Joe and Transformers toy lines. It also explored new lines like Tribes and the Flying Fighters.
Page 106 of the 1990 Hasbro Toy Fair Catalog provided information about G.I. Joe: A Real American Hero action figures and vehicles. Hasbro reinvented their classic G.I. Joe toys in 1982, giving them a modern flair with a distinctive new story. Rather than simply celebrating the military, the toys now featured an anti-terrorist unit that protected America and the World against the evil machinations of Cobra.
Turn Your Hasbro Toy Fair Catalogs and G.I. Joe Toys to Cash Today
This page featured Destro’s Dominator, #6361. Destro’s Dominator was two vehicles in one. Tank treads retracted while rotor blades and tail were positioned to transform the Dominator into an armored helicopter. Adults and children could also fire missiles from the spring-action missile launcher in the craft’s front end. Other weaponry included two twin-barreled machine guns, four surface-to-surface missiles, and more. This vehicle held up to two figures.
Next, there was the Cobra Overlord’s Dictator, #6380. The Overlord’s half-tracked tank rolled into newly conquered territories to quell the masses. The vehicle could elevate to increase visibility or separate into a hover pod to launch Overlord for aerial combat. It could also be armed with two machine guns and two missiles.
We are glad to present these exciting, exclusive 1990 Hasbro Toy Fair Catalog scans. Continue to see even more exciting promotional images that Hasbro provided to retailers and representatives.
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About Our Hasbro Toy Fair Catalog Scans
To promote their upcoming slate of products, Hasbro handed out catalogs to attendees of toy fairs and other events. Each catalog was filled with information about their newest toys, even ones still in development. Thus, they often provided the first looks at action figures, playsets, vehicles, and more from their lines. Therefore, they have become valuable and rare collector’s items.
These Hasbro Toy Fair Catalogs featured toys from their beloved lines. For instance, the company was responsible for one of the most popular action figures of all time: G.I. Joe. They also partnered with Takara to bring the Transformers to the Western market. The company also dipped into the fantastical worlds of Air Raiders, Inhumanoids, and Visionaries: Knights of the Magical Light. After Hasbro acquired Kenner, they also became the home of toy lines like Jurassic Park and Star Wars.
Hasbro used in-production prototypes in their images, as these catalogs were prepared before the lines were released. This meant that the featured toys often differed from the retail releases. Moreover, toys sometimes appeared only on these catalog pages, as they were canceled or never hit retail store shelves.
While Hasbro only handed these booklets out to trade professionals, we have now made them available to all. You can explore the toys featured in these catalogs with our Hasbro Toy Fair Catalog Scans. This is a rare treat since catalogs like these have become increasingly difficult to locate with each passing year.