If you are a vintage toy enthusiast, you have undoubtedly encountered the legendary Stretch Armstrong action figure. Released in 1976 by the renowned toy manufacturer Kenner, this iconic toy has captured the hearts of collectors and children alike for decades. The original Stretch Armstrong action figures have an exciting and detailed history.
The Original Stretch Armstrong
Stretch Armstrong is a unique action figure constructed from latex rubber and filled with a unique gel-like substance that closely resembles corn syrup. This innovative combination allows Stretch Armstrong to be stretched from its original 15-inch size to an impressive 4 to 5 feet, making it a truly one-of-a-kind toy for its time. The figure depicts a short, muscular man sporting black trunks and donning blonde hair, instantly recognizable among toy enthusiasts.
The Development of Stretch Armstrong
The concept of Stretch Armstrong was brought to life by the talented industrial designer Jesse D. Horowitz, who was part of Kenner’s esteemed Research and Development team. The initial idea was dubbed “stretch man.” Horowitz had two different body types in mind for the character: a sumo wrestler and a blonde, muscular man. Taking matters into his own hands, Horowitz sculpted the models himself. He ultimately chose the All-American body type due to its more favorable proportions.
Interestingly, Kenner initially toyed with using springs to achieve the stretching effect. However, this approach proved awkward, stiff, and dangerous, as the springs could pierce the rubber skin. It was chemical engineer Kuhn who proposed the game-changing liquid sugar concept. After extensive experimentation, Kenner purchased large quantities of Karo corn syrup and boiled it down to achieve the proper viscosity.
With the Stretch Armstrong prototype ready for presentation, Kuhn and Horowitz headed to Kenner HQ to showcase their creation to the Kenner President, Bernie Loomis. The stretchy hero instantly captivated Loomis, and it was at that moment that Stretch Armstrong was born.
Worldwide Popularity
Since its debut in 1976, Stretch Armstrong has enjoyed immense popularity worldwide. This led to the release of an estimated 67 different versions in various countries until the 1990s. Stretch Armstrong’s unique stretching ability and durable construction made it a hit among children who enjoyed pulling and stretching the toy to see it revert to its original form. The joy of playing with Stretch Armstrong knew no bounds, and it became a beloved addition to toy boxes across the globe.
Conclusion
While the original Stretch Armstrong action figures are popular with collectors today, their nostalgic value continues to evoke fond memories for those who experienced the golden era of toys. Wheeljack’s Lab takes pride in celebrating the rich history of toys like Stretch Armstrong, and we are dedicated to preserving the magic of vintage toys for generations to come.
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About the Author
Author: Chris Ingledue
Contact: email
Bio: I am the founder and owner of Wheeljack’s Lab pop Culture and Toy Shop. My vision has always been to reunite customers with their favorite childhood toys and pop culture, triggering fond memories, and reigniting their imaginations. Every day, I work in the “lab” where it’s Christmas 365 days a year. I scour the internet, like when we had the Sears Catalog of yesteryear, for the next great treasure. Then, I await the arrival of the postman as if he were Santa Claus himself and helping collectors worldwide with their versions of Christmas. Every day as a vintage toy buyer is an absolute joy!