Explore the pages of the rare 1997 Hasbro Boys & Girls Toy Fair Catalog with our high-definition scans. This catalog featured sneak peeks of multiple Hasbro toy lines, like Beast Wars Transformers, and Star Wars. It also featured G.I. Joe Classic Collection and Batman toys.
The 1997 Hasbro Boys & Girls Toy Fair Catalog proudly presented a large selection of Star Wars action figures and vehicles. Now that Hasbro had Kenner under its wing, it had full control over one of the most financially successful toy lines of all time. By 1997, excitement about Star Wars was beginning to resurface with the rerelease of the special, restored versions of the original trilogy hitting theaters. Thus, Hasbro had many Star Wars toys ready to hit toy shelves.
Turn Your Hasbro Toy Fair Catalogs and Star Wars Toys to Cash Today
This 1997 Hasbro Boys & Girls Toy Fair Catalog page promoted #69700, the Star Wars Epic Force Assortment. Its unique 360⁰ view collector’s package had a rotating base. So, it displayed figures from all angles without opening the box. This assortment came with all-new, large sculptings of characters in classic movie stances.
Next, there was #69570, the Star Wars Alliance Collection Figure Assortment; #69605, the Star Wars Millenium Collection Figure Assortment; and #69705, the Star Wars Galactic Collection Figure Assortment. Each classic figure came with an all-new action slide from the trilogy. So, both kids and collectors would love these additions. The figures came with authentic weapons and accessories in addition to informational character stats.
We are glad to present these exciting exclusive 1997 Hasbro Boys & Girls Toy Fair Catalog scans. Continue to see even more exciting promotional images that Hasbro provided to retailers and representatives.
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About Our Hasbro Toy Fair Catalog Scans
To promote their upcoming slate of products, Hasbro handed out catalogs to attendees of toy fairs and other events. Each catalog was filled with information about their newest toys, even ones still in development. Thus, they often provided the first looks at action figures, playsets, vehicles, and more from their lines. Therefore, they have become valuable and rare collector’s items.
These Hasbro Toy Fair Catalogs featured toys from their beloved lines. For instance, the company was responsible for one of the most popular action figures of all time: G.I. Joe. They also partnered with Takara to bring the Transformers to the Western market. The company also dipped into the fantastical worlds of Air Raiders, Inhumanoids, and Visionaries: Knights of the Magical Light. After Hasbro acquired Kenner, they also became the home of toy lines like Jurassic Park and Star Wars.
Hasbro used in-production prototypes in their images, as these catalogs were prepared before the lines were released. This meant that the featured toys often differed from the retail releases. Moreover, toys sometimes appeared only on these catalog pages, as they were canceled or never hit retail store shelves.
While Hasbro only handed these booklets out to trade professionals, we have now made them available to all. You can explore the toys featured in these catalogs with our Hasbro Toy Fair Catalog Scans. This is a rare treat since catalogs like these have become increasingly difficult to locate with each passing year.