Join us on a journey through the 1997 Hasbro Toy Fair Catalog, which offered a first look at Hasbro’s latest toys. Some of the toys that Hasbro produced in 1997 included Star Wars, Jurassic Park, and Beast Wars Transformers.
The 1997 Hasbro Toy Fair Catalog advertised multiple DC-inspired action figures, including those for the Batman & Robin film. Even though this movie killed off the series and nearly all comic book movies for several years, it was still highly anticipated in 1997. Thus, Hasbro expected fans to flock to their offering of toys.
Turn Your Hasbro Toy Fair Catalogs and Batman Toys to Cash Today
This 1997 Hasbro Toy Fair Catalog page promoted #28921: Batman & Robin 12” Figure Assortment. These were authentically styled movie edition figures. So, each fully poseable, 12” tall figure had a realistic outfit and accessory. This assortment included Batman, Robin, Batgirl, and Mr. Freeze.
Then, they highlighted #28931: Batman & Robin R/C Batmobile, which featured radio-controlled power. Fans could steer this vehicle left and right in both forward and reverse. Meanwhile, the light-up body was perfect for nighttime crime-fighting. This vehicle required 4 “AA” alkaline batteries, which were not included.
Finally, there was #28903: Batman & Robin Playset Assortment. The Ice Fortress, with an arsenal of shooting weapons, was Mr. Freeze’s command center, where fans could recreate chilling movie scenes. The Cryo-Freeze Chamber had weapons and a freeze chamber where Mr. Freeze could put his victims on ice. Unfortunately, the figures were sold separately.
We are glad to present these exciting, exclusive 1997 Hasbro Toy Fair Catalog scans. Check out even more of our scans to see the exciting promotional images that Hasbro provided to retailers and other trade representatives.
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About Our Hasbro Toy Fair Catalog Scans
To promote their upcoming slate of products, Hasbro handed out catalogs to attendees of toy fairs and other events. Each catalog was filled with information about their newest toys, even ones still in development. Thus, they often provided the first looks at action figures, playsets, vehicles, and more from their lines. Therefore, they have become valuable and rare collector’s items.
These Hasbro Toy Fair Catalogs featured toys from their beloved lines. For instance, the company was responsible for one of the most popular action figures of all time: G.I. Joe. They also partnered with Takara to bring the Transformers to the Western market. The company also dipped into the fantastical worlds of Air Raiders, Inhumanoids, and Visionaries: Knights of the Magical Light. After Hasbro acquired Kenner, they also became the home of toy lines like Jurassic Park and Star Wars.
Hasbro used in-production prototypes in their images, as these catalogs were prepared before the lines were released. This meant that the featured toys often differed from the retail releases. Moreover, toys sometimes appeared only on these catalog pages, as they were canceled or never hit retail store shelves.
While Hasbro only handed these booklets out to trade professionals, we have now made them available to all. You can explore the toys featured in these catalogs with our Hasbro Toy Fair Catalog Scans. This is a rare treat since catalogs like these have become increasingly difficult to locate with each passing year.