Join us on a journey through the 1997 Hasbro Toy Fair Catalog, which offered a first look at Hasbro’s latest toys. Some of the toys that Hasbro produced in 1997 included Star Wars, Jurassic Park, and Beast Wars Transformers.
The 1997 Hasbro Toy Fair Catalog began covering DC-inspired action figures with Superman, the Man of Steel.. Since the animated television series had recently launched, these toys took cues from Bruce Timm’s designs. However, Hasbro took some liberty in adding toyetic elements to the Superman action figures.
Turn Your Hasbro Toy Fair Catalogs and Superman Toys to Cash Today
First, they promoted #62930: Animated Superman Assortment. Now, fans could create their own Superman adventures with heroes and villains from the animated TV series. These figures included launchers, specialized snap-on gear, and other action accessories.
Then, they presented #62950: Deluxe Superman Assortment. These toys had deluxe features like light and sound, gliding flight, or pumped-up weapons, making Superman even stronger. Thus, fans could recreate all the action from the animated TV series.
Finally, they advertised #62948: Superman Animated Space Pod, the spaceship that brought Earth. Players could use it to fight against intergalactic villains. Its features included a deployable capture claw to trap villains, a launching deep space probe, and pop-out wings for hyperspace travel.
We are glad to present these exciting, exclusive 1997 Hasbro Toy Fair Catalog scans. Check out even more of our scans to see the exciting promotional images that Hasbro provided to retailers and other trade representatives.
Do you have old and used Hasbro toys?
Do you have a collection of old and used Hasbro action figures, toy fair catalogs, and other toys sitting around? You can turn those items into cash today. There is no reason to let those vintage catalogs and toys collect dust. Contact us today to get the process started.
About Our Hasbro Toy Fair Catalog Scans
To promote their upcoming slate of products, Hasbro handed out catalogs to attendees of toy fairs and other events. Each catalog was filled with information about their newest toys, even ones still in development. Thus, they often provided the first looks at action figures, playsets, vehicles, and more from their lines. Therefore, they have become valuable and rare collector’s items.
These Hasbro Toy Fair Catalogs featured toys from their beloved lines. For instance, the company was responsible for one of the most popular action figures of all time: G.I. Joe. They also partnered with Takara to bring the Transformers to the Western market. The company also dipped into the fantastical worlds of Air Raiders, Inhumanoids, and Visionaries: Knights of the Magical Light. After Hasbro acquired Kenner, they also became the home of toy lines like Jurassic Park and Star Wars.
Hasbro used in-production prototypes in their images, as these catalogs were prepared before the lines were released. This meant that the featured toys often differed from the retail releases. Moreover, toys sometimes appeared only on these catalog pages, as they were canceled or never hit retail store shelves.
While Hasbro only handed these booklets out to trade professionals, we have now made them available to all. You can explore the toys featured in these catalogs with our Hasbro Toy Fair Catalog Scans. This is a rare treat since catalogs like these have become increasingly difficult to locate with each passing year.