1997 Hasbro Toy Fair Catalog – Steel


Join us on a journey through the 1997 Hasbro Toy Fair Catalog, which offered a first look at Hasbro’s latest toys. Some of the toys that Hasbro produced in 1997 included Star Wars, Jurassic Park, and Beast Wars Transformers.

Hasbro continued to cover their DC-based toys in the 1997 Toy Fair Catalog with Steel. Unlike Batman and Superman, Steel was not one of the top-tier heroes that most audiences knew about. However, he did gain a movie in the 1990s. Thus, Hasbro created a small toy line to coincide with this film.

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First, Hasbro promoted #73705: Steel Basic Assortment. This assortment featured exciting action figures from the highly anticipated movie starring Shaquille O’Neal. Each articulated figure included cool accessories and weapons that pit heroes against villains to recreate favorite scenes.

Then, they presented #73710: Steel Deluxe Assortment. Hot vacuum-metalized decoration and lots of extras gave Steel ultra power. These toys also had awesome accessories like a rapid-fire machine gun and a recoil-action capture hook.

Finally, there was #73716: Steel Assault Cycle with Figure. Blasterhammer Steel wheeled in on an awesome cycle for ground assault battle action. Then, the mounted launcher fired hammer by leaning the cycle back into a wheelie.

We are glad to present these exciting exclusive scans to the 1997 Toy Fair Catalog from Hasbro. Continue to see even more exciting promotional images that Hasbro provided to retailers and representatives.

Do you have old and used Hasbro toys?

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If you have a collection of old and used toys, you can turn those toys into cash. We are always on the lookout to buy old and used toys from the 1980s, like G.I. Joe, Thundercats, or Transformers. Our knowledgeable staff also understands the worth of your toys and your time. So, there is no reason to let those old toys collect dust. Contact us today to sell your collection of Hasbro toys and toy fair catalogs.

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