Join us on a journey through the 1997 Hasbro Toy Fair Catalog, which offered a first look at Hasbro’s latest toys. Some of the toys that Hasbro produced in 1997 included Star Wars, Jurassic Park, and Beast Wars Transformers.
The 1997 Hasbro Toy Fair Catalog covered the latest Beast Wars Transformers action figures after the G.I. Joe Classic Collection. Following the lukewarm reception of G2 Transformers toys, the line died down for a short bit before Hasbro decided to introduce a new spin on the franchise. Now, the Transformers took on beast forms as they took their war to a new battleground in space and time. This new line also had a beloved 3-D animated cartoon series.
Turn Your Hasbro Toy Fair Catalogs and Transformers Toys to Cash Today
This 1997 Hasbro Toy Fair Catalog page promoted #80295: Transformers Beasts Assortment. These were robot warriors disguised as wild animals. The Heroic Maximals took on the evil Predacons. They featured quick-attack conversion capabilities and hidden robot weapons. They also had a secret Energon chip that revealed their identities.
Next, they featured #80235: Transformers Deluxe Beasts Assortment. These toys were designed with exciting detail, Energon chips, and secret working weapons. They also featured hidden missile launchers that really shot projectiles.
Finally, they displayed #80325: Transformers Mega Beasts Assortment. The fire ant, baboon, and mosquito converted in a two-stage transformation to become battle-ready robots with high-tech powers. Moreover, these toys had more hidden weapons and battle features, adding to mega-sized excitement.
We are glad to present these exciting, exclusive 1997 Hasbro Toy Fair Catalog scans. Check out even more of our scans to see the exciting promotional images that Hasbro provided to retailers and other trade representatives.
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About Our Hasbro Toy Fair Catalog Scans
To promote their upcoming slate of products, Hasbro handed out catalogs to attendees of toy fairs and other events. Each catalog was filled with information about their newest toys, even ones still in development. Thus, they often provided the first looks at action figures, playsets, vehicles, and more from their lines. Therefore, they have become valuable and rare collector’s items.
These Hasbro Toy Fair Catalogs featured toys from their beloved lines. For instance, the company was responsible for one of the most popular action figures of all time: G.I. Joe. They also partnered with Takara to bring the Transformers to the Western market. The company also dipped into the fantastical worlds of Air Raiders, Inhumanoids, and Visionaries: Knights of the Magical Light. After Hasbro acquired Kenner, they also became the home of toy lines like Jurassic Park and Star Wars.
Hasbro used in-production prototypes in their images, as these catalogs were prepared before the lines were released. This meant that the featured toys often differed from the retail releases. Moreover, toys sometimes appeared only on these catalog pages, as they were canceled or never hit retail store shelves.
While Hasbro only handed these booklets out to trade professionals, we have now made them available to all. You can explore the toys featured in these catalogs with our Hasbro Toy Fair Catalog Scans. This is a rare treat since catalogs like these have become increasingly difficult to locate with each passing year.