Join us on a journey through the 1997 Hasbro Toy Fair Catalog, which offered a first look at Hasbro’s latest toys. Some of the toys that Hasbro produced in 1997 included Star Wars, Jurassic Park, and Beast Wars Transformers.
The 1997 Hasbro Toy Fair Catalog provided information about the G.I. Joe Classic Collection, a series of 12″ action figures. While the toy line saw a huge resurgence in the 1980s, the era of A Real American Hero had died off by 1997. Instead, Hasbro looked back to the origins of the line as they created this Classic Collection.
Turn Your Hasbro Toy Fair Catalogs and G.I. Joe Toys to Cash Today
This 1997 Hasbro Toy Fair Catalog page presented #81440: G.I. Joe Historical Commanders Assortment. This assortment featured military top brass including General Eisenhower and General Patton. These toys were authentically styled with exceptional detail and had fully articulated bodies.
Next, they promoted #81455: G.I. Joe 4th of July Holiday Edition. There were highly articulated figures that commemorated America’s annual celebration of freedom. Furthermore, the 1997 edition was D-Day Salute, featuring a soldier from the First Infantry Division, The Big Red One.
They also advertised #27848: G.I. Joe Official Footlocker. The footlocker held up to two 12” figures while the removable tray stored accessories. Moreover, collectors could personalize it with their name, rank, and serial number. It had authentically styled details and real rope handles.
Finally, this page featured #27581: G.I. Joe Mission Gear Assortment. These authentic accessory sets added even more realism to the 12” figures. Six specific themes let collectors outfit the figures and create exciting G.I. Joe dioramas.
The M-60 Gunner’s Pit Mission Gear set included a modified M-60 machine gun with a tripod, an ammo box, binoculars, and bandoliers. It also had an entrenching tool, a walkie-talkie, a night vision scope, and sandbags.
Then, the M.O.P.P. Mission Gear set included a chemical agent alarm, a face mask with a lens and a hood, an M-16 rifle, and a canteen with a cover. It also had a decontamination kit with a cover and wipes, a belt, and a helmet with a cover.
Finally, the Navy S.E.A.L. Mission Gear set included a rubber vest, a mouthpiece, an air tank, and a scuba mask with a lens. It also featured scuba fins, a compass board, an MP-5 machine gun, a weight belt, and a marine hat.
We are glad to present these exciting, exclusive 1997 Hasbro Toy Fair Catalog scans. Check out even more of our scans to see the exciting promotional images that Hasbro provided to retailers and other trade representatives.
Do you have old and used Hasbro toys?
Do you have a collection of old and used Hasbro action figures, toy fair catalogs, and other toys sitting around? You can turn those items into cash today. There is no reason to let those vintage catalogs and toys collect dust. Contact us today to get the process started.
About Our Hasbro Toy Fair Catalog Scans
To promote their upcoming slate of products, Hasbro handed out catalogs to attendees of toy fairs and other events. Each catalog was filled with information about their newest toys, even ones still in development. Thus, they often provided the first looks at action figures, playsets, vehicles, and more from their lines. Therefore, they have become valuable and rare collector’s items.
These Hasbro Toy Fair Catalogs featured toys from their beloved lines. For instance, the company was responsible for one of the most popular action figures of all time: G.I. Joe. They also partnered with Takara to bring the Transformers to the Western market. The company also dipped into the fantastical worlds of Air Raiders, Inhumanoids, and Visionaries: Knights of the Magical Light. After Hasbro acquired Kenner, they also became the home of toy lines like Jurassic Park and Star Wars.
Hasbro used in-production prototypes in their images, as these catalogs were prepared before the lines were released. This meant that the featured toys often differed from the retail releases. Moreover, toys sometimes appeared only on these catalog pages, as they were canceled or never hit retail store shelves.
While Hasbro only handed these booklets out to trade professionals, we have now made them available to all. You can explore the toys featured in these catalogs with our Hasbro Toy Fair Catalog Scans. This is a rare treat since catalogs like these have become increasingly difficult to locate with each passing year.