Join us on a journey through the 1997 Hasbro Toy Fair Catalog, which offered a first look at Hasbro’s latest toys. Some of the toys that Hasbro produced in 1997 included Star Wars, Jurassic Park, and Beast Wars Transformers.
The 1997 Hasbro Toy Fair Catalog provided information on the prehistoric fun of the Jurassic Park action figures. After Stephen Spielberg awed the world with the original movie in 1993, audiences thirsted for more dinosaur excitement. With its sequel, The Lost World: Jurassic Park, hitting theaters in 1997, Hasbro was ready to capitalize on the excitement.
Turn Your Hasbro Toy Fair Catalogs and Jurassic Park Toys to Cash Today
This 1997 Hasbro Toy Fair Catalog promoted #22163: The Lost World: Jurassic Park Mini-Figure Maker Assortment. This assortment featured two exciting mini playsets. Each came with a fully decorated play base and a mold to create figures with the Air Hardening Compound. Each kit also included 3 markers to decorate the figures and 2 two-ounce cans of Air Hardening Compound. Moreover, the assortment included 2 Jurassic Park themes: Kiln Complex and Energy Station.
Following that, they presented #65052: The Lost World: Jurassic Park DNA Incubation Station. This assortment included a snack-making dinosaur playset with two ways to make treats. So, fans could “hatch” delectable dinosaurs or slurp up delicious strands of DNA. These candies would either be cherry, watermelon, or orange flavored. It also featured a magic revealer scope that fans could use to see invisible pictures. These stations included dinosaur eggs, 1 petri dish, a funnel, a pipette, an invisible slide, 5 packets of candy mix, and more.
Next, they advertised #65053: The Lost World: Jurassic Park Incubation Station Refill. These refills helped create edible dinosaurs and DNA play. Fans could either use it with the main set or all by itself. The clear plastic packaging could be used as molds and containers to make the dinosaurs or DNA. It included 6 candy mix packets and a pipette.
We are glad to present these exciting, exclusive 1997 Hasbro Toy Fair Catalog scans. Check out even more of our scans to see the exciting promotional images that Hasbro provided to retailers and other trade representatives.
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About Our Hasbro Toy Fair Catalog Scans
To promote their upcoming slate of products, Hasbro handed out catalogs to attendees of toy fairs and other events. Each catalog was filled with information about their newest toys, even ones still in development. Thus, they often provided the first looks at action figures, playsets, vehicles, and more from their lines. Therefore, they have become valuable and rare collector’s items.
These Hasbro Toy Fair Catalogs featured toys from their beloved lines. For instance, the company was responsible for one of the most popular action figures of all time: G.I. Joe. They also partnered with Takara to bring the Transformers to the Western market. The company also dipped into the fantastical worlds of Air Raiders, Inhumanoids, and Visionaries: Knights of the Magical Light. After Hasbro acquired Kenner, they also became the home of toy lines like Jurassic Park and Star Wars.
Hasbro used in-production prototypes in their images, as these catalogs were prepared before the lines were released. This meant that the featured toys often differed from the retail releases. Moreover, toys sometimes appeared only on these catalog pages, as they were canceled or never hit retail store shelves.
While Hasbro only handed these booklets out to trade professionals, we have now made them available to all. You can explore the toys featured in these catalogs with our Hasbro Toy Fair Catalog Scans. This is a rare treat since catalogs like these have become increasingly difficult to locate with each passing year.