E-HOBBY was an online store with ties to TakaraTomy, and is known throughout the Transformers community for its slew of exclusive repaints. The retailer hosted exclusives as early as 2001 and into as late as 2017. Granted, the last several years of exclusives features less and less figures. Despite the end of e-HOBBY exclusives in 2017, the company still worked closely with TakaraTomy. Beginning in 2022, e-HOBBY returned to the exclusive Transformers scene, but shifted gears to exclusive accessories due to the expanded brand unification between TakaraTomy and Hasbro. E-HOBBY hosts the Transformers Character Card, Logo Acrylic Stand Series, and more.