In 2018, Hasbro once again re-envisioned the Transformers brand to debut the Cyberverse toy line. Since Hasbro already had a line to attract older fans with the War for Cybertron Trilogy toys, they instead aimed to attract younger audiences. Thus, they created this new line with bright and colorful plastics and simpler transformations. These toys also featured attack action gimmicks, some of which hindered Transformation.