Join us on a journey through the 1997 Hasbro Pre-Toy Fair Catalog, which offered a first look at Hasbro’s latest toys. Some of the toys that Hasbro produced in 1997 included Star Wars, Jurassic Park, and Beast Wars: Transformers.
The 1997 Hasbro Pre-Toy Fair Catalog advertised many action figures based on DC superheroes, such as Superman. With the recent introduction of Superman: The Animated Series in 1996, both new and old fans thirsted for merchandise featuring the man of steel. So, Hasbro brought out several action figures that harkened back to this new series.
Turn Your Hasbro Toy Fair Catalogs and Superman Toys to Cash Today
The 1997 Hasbro Pre-Toy Fair Catalog page presented #27777: 16” Light-Up Superman. When owners squeezed its body, the chest emblem lit up. It had a posable body designed from the animated series. This soft, super-sized her allowed kids to feel safe at night. It also came in a “Try Me” package with batteries included.
Then, there was #27698: Superman Bop Bag, which was designed with a full-color animated Superman character. Moreover, it was weighted at the bottom for bounce-back action.
Next, they promoted #27588: Superman Action Playset Assortment with two playsets: the S.T.A.R. Cloning Lab and Metropolis Bank.
The S.T.A.R. Cloning Lab was a high-tech lab with a working capture-claw arm. Its cryo-freeze chamber allowed fans to “clone” figures. Meanwhile, it had pump-action bellows for bubbling action. Like most other Superman products from 1997, it was stylized from the new animated series.
The Metropolis Bank presented a playset for Superman to stop villains from a big bank heist. It had bendable vault bars and a streetlight. It also had “smash open” doors, pretend money bags, and gold bars. This set was designed after the new animated series.
We are glad to present these exciting exclusive 1997 Hasbro Pre-Toy Fair Catalog scans. Continue to see even more exciting promotional images that Hasbro provided to retailers and representatives.
Do you have old and used Hasbro toys?
Do you have a collection of old and used Hasbro action figures, toy fair catalogs, and other toys sitting around? You can turn those items into cash today. There is no reason to let those vintage catalogs and toys collect dust. Contact us today to get the process started.
About Our Hasbro Toy Fair Catalog Scans
To promote their upcoming slate of products, Hasbro handed out catalogs to attendees of toy fairs and other events. Each catalog was filled with information about their newest toys, even ones still in development. Thus, they often provided the first looks at action figures, playsets, vehicles, and more from their lines. Therefore, they have become valuable and rare collector’s items.
These Hasbro Toy Fair Catalogs featured toys from their beloved lines. For instance, the company was responsible for one of the most popular action figures of all time: G.I. Joe. They also partnered with Takara to bring the Transformers to the Western market. The company also dipped into the fantastical worlds of Air Raiders, Inhumanoids, and Visionaries: Knights of the Magical Light. After Hasbro acquired Kenner, they also became the home of toy lines like Jurassic Park and Star Wars.
Hasbro used in-production prototypes in their images, as these catalogs were prepared before the lines were released. This meant that the featured toys often differed from the retail releases. Moreover, toys sometimes appeared only on these catalog pages, as they were canceled or never hit retail store shelves.
While Hasbro only handed these booklets out to trade professionals, we have now made them available to all. You can explore the toys featured in these catalogs with our Hasbro Toy Fair Catalog Scans. This is a rare treat since catalogs like these have become increasingly difficult to locate with each passing year.