Explore the pages of the rare 1997 Hasbro Boys & Girls Toy Fair Catalog with our high-definition scans. This catalog featured sneak peeks of multiple Hasbro toy lines, like Beast Wars Transformers, and Star Wars. It also featured G.I. Joe Classic Collection and Batman toys.
The 1997 Hasbro Boys & Girls Toy Fair Catalog advertised the newest Best Wars Transformers line additions: The Transmetals and the Fuzors. Since both the toys and the new cartoon show became a success, Hasbro happily continued the line. Thus, they came up with new concepts to add and make the toys more interesting.
Turn Your Hasbro Toy Fair Catalogs and Transformers Toys to Cash Today
On this page, Hasbro advertised #80410, the Transmetals Deluxe Assortment. Transmetals brought to life “meched-out” beasts that converted into ferocious animalized robots. These toys featured sleek metal-like surfaces on Maximal and Predacon robot warriors with intermediate vehicle modes.
Next, there was #80325, the Transmetals Mega Assortment. Rivals Maximal Optimus Primal and Predacon Megatron met again, possessing more power than ever as beast/vehicle/robot Transmetals. They both had built-in vehicles and heavy weaponry that made this a fight to the finish.
We are glad to present these exciting exclusive 1997 Hasbro Boys & Girls Toy Fair Catalog scans. Continue to see even more exciting promotional images that Hasbro provided to retailers and representatives.
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About Our Hasbro Toy Fair Catalog Scans
To promote their upcoming slate of products, Hasbro handed out catalogs to attendees of toy fairs and other events. Each catalog was filled with information about their newest toys, even ones still in development. Thus, they often provided the first looks at action figures, playsets, vehicles, and more from their lines. Therefore, they have become valuable and rare collector’s items.
These Hasbro Toy Fair Catalogs featured toys from their beloved lines. For instance, the company was responsible for one of the most popular action figures of all time: G.I. Joe. They also partnered with Takara to bring the Transformers to the Western market. The company also dipped into the fantastical worlds of Air Raiders, Inhumanoids, and Visionaries: Knights of the Magical Light. After Hasbro acquired Kenner, they also became the home of toy lines like Jurassic Park and Star Wars.
Hasbro used in-production prototypes in their images, as these catalogs were prepared before the lines were released. This meant that the featured toys often differed from the retail releases. Moreover, toys sometimes appeared only on these catalog pages, as they were canceled or never hit retail store shelves.
While Hasbro only handed these booklets out to trade professionals, we have now made them available to all. You can explore the toys featured in these catalogs with our Hasbro Toy Fair Catalog Scans. This is a rare treat since catalogs like these have become increasingly difficult to locate with each passing year.