1988 Coleco Toy Fair Catalog

1988 Coleco Toy Fair Catalog

The 1988 Coleco Toy Fair Catalog was one of the final publications that the company produced before they closed their doors. Even though the company would only last another year, Coleco still pushed to create fun and exciting toys. So, they distributed this catalog to vendors, dealers, and other trade professionals as they attended toy fairs across the country. While they still advertised their newest toys, their troubles as a company became apparent.

Unlike prior years, the 1988 Toy Fair Catalog lacked any of the iconic Ride-On toys that Coleco had produced throughout the 1980s. Instead, the catalog focused on Coleco’s brand of toys. Thus, readers found the latest Cabbage Patch Kids, ALF, and Starcom toys along with a few other brands. Furthermore, Coleco gave the readers a glimpse of their planned advertising schedule for these toy lines.

Wheeljack’s Lab proudly presents high-definition scans of the 1988 Coleco Toy Fair Catalog featuring Starcom.

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Explore the pages of the 1988 Coleco Toy Fair Catalog

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About Our Coleco Toy Fair Catalog Scans

To promote their upcoming slate of products, Coleco handed out catalogs to toy fair and other event attendees like dealers and retailers. Each catalog was filled with information about their newest toys, even ones still in development. Thus, they were often provided the first looks at action figures, playsets, vehicles, and more from their lines. Thus, they have become valuable and rare collector’s items.

These Coleco Toy Fair Catalogs featured toys from their beloved lines. For instance, the Sectaurs, who combined insects with superheroes, appeared in multiple catalogs. Likewise, Coleco produced and promoted the Rambo toy line, which focused on the cartoon series. There were also many vehicles and toys from the Starcom toy line.

Coleco used in-production prototypes in their images as these catalogs were prepared before the lines were released. This meant that the featured toys often differed from the retail releases. Moreover, toys sometimes appeared only in these catalog pages, as they were canceled or never hit retail store shelves.

While Coleco only handed these booklets out to trade professionals, we have now made them available to all. You can explore the toys featured in these catalogs with our Coleco Toy Fair Catalog Scans. This is a rare treat since catalogs like these have become increasingly difficult to locate with each passing year.

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