Explore the pages of the rare 1988 Coleco Toy Fair Catalog with our high-definition scans. Sadly, Coleco closed its doors in 1989. So, this was one of the final catalogs that they ever handed out to dealers, vendors, and other trade professionals. Even though this was one of Coleco’s final Toy Fair Catalogs, it still had treasures to find. For instance, it featured the exciting Starcom line of action figures and vehicles.
Page 60 of the 1988 Coleco Toy Fair Catalog showcased the company’s packed Advertising Schedule, detailing their plans for the year. This schedule showed how they planned to promote their hot toy lines like Cabbage Patch Kids, ALF, Aurora AFX, and Starcom. For instance, they planned to advertise the Splashing Kids from the Cabbage Patch Kids from January until June then once again advertise it from September until December. Meanwhile, they planned to profit from the nationally syndicated Starcom TV series throughout the entire year. They also had a Sylvanian Families show that they would support for the entirety of 1988.
We are glad to present these exciting exclusive scans to the 1988 Coleco Toy Fair Catalog. Continue to see even more exciting promotional images that Coleco provided to retailers and representatives.
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About Our Coleco Toy Fair Catalog Scans
To promote their upcoming slate of products, Coleco handed out catalogs to toy fair and other event attendees like dealers and retailers. Each catalog was filled with information about their newest toys, even ones still in development. Thus, they were often provided the first looks at action figures, playsets, vehicles, and more from their lines. Thus, they have become valuable and rare collector’s items.
These Coleco Toy Fair Catalogs featured toys from their beloved lines. For instance, the Sectaurs, who combined insects with superheroes, appeared in multiple catalogs. Likewise, Coleco produced and promoted the Rambo toy line, which focused on the cartoon series. There were also many vehicles and toys from the Starcom toy line.
Coleco used in-production prototypes in their images as these catalogs were prepared before the lines were released. This meant that the featured toys often differed from the retail releases. Moreover, toys sometimes appeared only in these catalog pages, as they were canceled or never hit retail store shelves.
While Coleco only handed these booklets out to trade professionals, we have now made them available to all. You can explore the toys featured in these catalogs with our Coleco Toy Fair Catalog Scans. This is a rare treat since catalogs like these have become increasingly difficult to locate with each passing year.