Begin your journey through the 1987 Hasbro Toy Fair Catalog, which highlighted the massive success of G.I. Joe and Transformers in the 80s. This catalog includes exciting previews of the 1987 line-up. So, continue exploring to see some of the first previews that retailers saw of the newest action figures.
Page 121 of the 1987 Hasbro Toy Fair Catalog advertised Visionaries: Knights of the Magical Light action figures and playsets. Like the successful G.I. Joe and Transformers toy lines before, Hasbro once again presented an animated show via Sunbow Productions. Likewise, they teamed up with Marvel to promote the toys with a short-lived comic book series. So, audiences from all over could enter the land where magic was more powerful than science.
Turn Your Hasbro Toy Fair Catalogs and Visionaries: Knights of the Magical Light Toys to Cash Today
Hasbro promoted #7860, the Holodrome Iron Mountain Playset, the magical mountain where Merklyn and the Mages of the Myst resided. Together, the Visionaries valiantly struggled to reach the top of Iron Mountain and witness Merklyn’s ghostly apparition.
The holographic dome, built into the mountaintop, revealed the moving, three-dimensional, ghostly image of Merklyn. Kids can actually put their hands through the image. Meanwhile, the built-in, synthesized microphone allowed kids to become the voice of Merklyn, the Holodrome wizard.
The path to the top of the Iron Mountain was filled with treacherous pitfalls and obstacles. It featured two trap doors, hidden mountain caves, slide-action detour caves, a falling rock bridge, and a swing-away rock hazard. The Holodrome also had detachable hover-pods, which the Visionaries used to fight their magical battles. Then, the Twin Mountain Towers had rotating gunner stations that could each hold one figure.
We are glad to present these exciting exclusive scans of Hasbro’s 1987 Toy Fair Catalog. Continue to see even more exciting promotional images that Hasbro provided to retailers and representatives.
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About Our Hasbro Toy Fair Catalog Scans
To promote their upcoming slate of products, Hasbro handed out catalogs to attendees of toy fairs and other events. Each catalog was filled with information about their newest toys, even ones still in development. Thus, they often provided the first looks at action figures, playsets, vehicles, and more from their lines. Therefore, they have become valuable and rare collector’s items.
These Hasbro Toy Fair Catalogs featured toys from their beloved lines. For instance, the company was responsible for one of the most popular action figures of all time: G.I. Joe. They also partnered with Takara to bring the Transformers to the Western market. The company also dipped into the fantastical worlds of Air Raiders, Inhumanoids, and Visionaries: Knights of the Magical Light. After Hasbro acquired Kenner, they also became the home of toy lines like Jurassic Park and Star Wars.
Hasbro used in-production prototypes in their images, as these catalogs were prepared before the lines were released. This meant that the featured toys often differed from the retail releases. Moreover, toys sometimes appeared only on these catalog pages, as they were canceled or never hit retail store shelves.
While Hasbro only handed these booklets out to trade professionals, we have now made them available to all. You can explore the toys featured in these catalogs with our Hasbro Toy Fair Catalog Scans. This is a rare treat since catalogs like these have become increasingly difficult to locate with each passing year.