By looking at the cover for the 1984 Toy Fair Catalog from Hasbro, few would realize the historical significance of that year. With the success of My Little Pony and G.I. Joe: A Real American Hero, Hasbro’s business boomed in 1984. This year also marked the introduction of one of the most important toy lines in Hasbro’s catalog: The Transformers. With the introduction of these robot warriors, this catalog provided some of the first promotional shots of the toy line.
As dealers, retailers, and vendors flipped through the pages of this toy fair catalog, they caught glimpses of some of Hasbro’s largest toy lines. As expected, My Little Pony appeared early on. After its introduction in 1982, My Little Pony had captured the hearts of girls across the nation. With their overwhelming popularity, Hasbro continued to produce new ponies in 1984.
Moreover, G.I. Joe’s new incarnation, A Real American Hero, became a sensational hit. Thanks to the comics and the cartoons, fans flocked to the toys. So, Hasbro continued to create new figures that continued to battle between Cobra and the Joes. Not only did this catalog continue to promote the prior toys, but it also introduced new products like Zartan, the Enemy.
Wheeljack’s Lab proudly presents high-definition scans of the 1984 Hasbro Toy Fair Catalog featuring G.I. Joe, Transformers, and more.
Explore the pages of the 1984 Hasbro Toy Fair Catalog
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About Our Hasbro Catalog Scans
To promote their upcoming slate of products, Hasbro handed out catalogs to attendees of toy fairs and other events. Each catalog was filled with information about their newest toys, even ones still in development. Thus, they often provided the first looks at action figures, playsets, vehicles, and more from their lines. Thus, they have become valuable and rare collector’s items.
These Hasbro Toy Fair Catalogs featured toys from their beloved lines. For instance, the company was responsible for one of the most popular action figures of all time: G.I. Joe. They also partnered with Takara to bring the Transformers to the Western market. The company also dipped into the fantastical worlds of Air Raiders, Inhumanoids, and Visionaries: Knights of the Magical Light. After Hasbro acquired Kenner, they also became the home of toy lines like Jurassic Park and Star Wars.
Hasbro used in-production prototypes in their images, as these catalogs were prepared before the lines were released. This meant that the featured toys often differed from the retail releases. Moreover, toys sometimes appeared only on these catalog pages, as they were canceled or never hit retail store shelves.
While Hasbro only handed these booklets out to trade professionals, we have now made them available to all. You can explore the toys featured in these catalogs with our Hasbro Toy Fair Catalog Scans. This is a rare treat since catalogs like these have become increasingly difficult to locate with each passing year.