Begin your journey through the 1984 Hasbro Toy Fair Catalog, which provided some of the first glimpses of the Transformers. This catalog includes exciting previews of the 1984 line-up. So, continue exploring to see some of the first previews that retailers saw of the newest action figures.
Page 84 of the 1984 Hasbro Toy Fair Catalog continued highlighting G.I. Joe A Real American Hero accessories and vehicles. After successfully launching in 1982, G.I. Joe became a phenomenal success that placed Hasbro on top. By partnering with Marvel, Hasbro created both a hit comic book series and a television show that attracted new fans to the brand.
Turn Your Hasbro Toy Fair Catalogs and G.I. Joe Toys to Cash Today
This page began with #6051, the COBRA H.I.S.S. (High-Speed Sentry), the fastest and most destructive vehicle in COBRA’s arsenal. This vehicle featured double “Diablo” cannons that elevated and swiveled. It also had a rotating gun turret that held a COBRA figure. The canopy could then open up to house another figure. This vehicle featured free-rolling wheels under the treads that let it roll into action. The package included a COBRA H.I.S.S. driver. Each assortment came with 12 pieces.
Next, they promoted #6048, the Armored Missile Vehicle: Wolverine, a powerful missile carrier with 12 removable “Stinger” missiles. This vehicle also featured a missile launcher that elevated and swiveled 360°, free-rolling wheels under the tank treads, and a tow hook to pull G.I. Joe weapons. The package included the former high fashion model COVER GIRLas the driver. Each assortment came with 12 pieces.
Finally, Hasbro offered #6056, the Self-Propelled Cannon (Slugger), a six-wheeled, self-propelled cannon that provided an ominous defense against COBRA attacks. The 30 mm machine gun swiveled to attack smaller COBRA targets. Users could pull out the stabilizer for additional firepower, elevate the 175 mm howitzer cannon, and then fire. This vehicle included the G.I. Joe figure, THUNDER. Each assortment came with 12 pieces.
We are glad to present these exciting exclusive scans of Hasbro’s 1984 Toy Fair Catalog. Continue to see even more exciting promotional images that Hasbro provided to retailers and representatives.
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About Our Hasbro Toy Fair Catalog Scans
To promote their upcoming slate of products, Hasbro handed out catalogs to attendees of toy fairs and other events. Each catalog was filled with information about their newest toys, even ones still in development. Thus, they often provided the first looks at action figures, playsets, vehicles, and more from their lines. Thus, they have become valuable and rare collector’s items.
These Hasbro Toy Fair Catalogs featured toys from their beloved lines. For instance, the company was responsible for one of the most popular action figures of all time: G.I. Joe. They also partnered with Takara to bring the Transformers to the Western market. The company also dipped into the fantastical worlds of Air Raiders, Inhumanoids, and Visionaries: Knights of the Magical Light. After Hasbro acquired Kenner, they also became the home of toy lines like Jurassic Park and Star Wars.
Hasbro used in-production prototypes in their images, as these catalogs were prepared before the lines were released. This meant that the featured toys often differed from the retail releases. Moreover, toys sometimes appeared only on these catalog pages, as they were canceled or never hit retail store shelves.
While Hasbro only handed these booklets out to trade professionals, we have now made them available to all. You can explore the toys featured in these catalogs with our Hasbro Toy Fair Catalog Scans. This is a rare treat since catalogs like these have become increasingly difficult to locate with each passing year.