Begin your journey through the 1984 Hasbro Toy Fair Catalog, which provided some of the first glimpses of the Transformers. This catalog includes exciting previews of the 1984 line-up. So, continue exploring to see some of the first previews that retailers saw of the newest action figures.
Page 83 of the 1984 Hasbro Toy Fair Catalog continued highlighting G.I. Joe A Real American Hero accessories and vehicles. After successfully launching in 1982, G.I. Joe became a phenomenal success that placed Hasbro on top. By partnering with Marvel, Hasbro created both a hit comic book series and a television show that attracted new fans to the brand.
Turn Your Hasbro Toy Fair Catalogs and G.I. Joe Toys to Cash Today
On this page, Hasbro advertised #6072, the Skimobile: Polar Battle Bear, which offered two “Rampage” missiles and twin laser blasters to strike down foes. This vehicle featured free-rolling wheels and turning skis, providing easy movement. It could carry up to three figures. Stores that ordered this assortment received 12 pieces.
Next, Hasbro promoted #6079, the Sky Hawk, another incredible fighting machine with dual 20 mm cannons that rotated 15° to each side. This vehicle also had two removable “Sidewinder” missiles and twin recessed 30 mm Gattling cannons. It also featured twin turbo-fan jet engines that rotated 90° for critical take-off and a canopy that opened. Up to two figures could stand on the vehicle’s skids. Each assortment came with 12 pieces.
Finally, they offered dealers and retailers #6070 the COBRA A.S.P. (Assault System Pod), a twin-barrelled weapon of terror. Its guns’ barrels elevated while the cockpit rotated to follow Joe’s every move. To ready the weapon into firing position, users could fold up the wheels and then fold down the legs. The tow leg also enabled the A.S.P. to be pulled by various COBRA vehicles equipped with tow hooks. These assortments came with 12 pieces.
We are glad to present these exciting exclusive scans of Hasbro’s 1984 Toy Fair Catalog. Continue to see even more exciting promotional images that Hasbro provided to retailers and representatives.
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About Our Hasbro Toy Fair Catalog Scans
To promote their upcoming slate of products, Hasbro handed out catalogs to attendees of toy fairs and other events. Each catalog was filled with information about their newest toys, even ones still in development. Thus, they often provided the first looks at action figures, playsets, vehicles, and more from their lines. Thus, they have become valuable and rare collector’s items.
These Hasbro Toy Fair Catalogs featured toys from their beloved lines. For instance, the company was responsible for one of the most popular action figures of all time: G.I. Joe. They also partnered with Takara to bring the Transformers to the Western market. The company also dipped into the fantastical worlds of Air Raiders, Inhumanoids, and Visionaries: Knights of the Magical Light. After Hasbro acquired Kenner, they also became the home of toy lines like Jurassic Park and Star Wars.
Hasbro used in-production prototypes in their images, as these catalogs were prepared before the lines were released. This meant that the featured toys often differed from the retail releases. Moreover, toys sometimes appeared only on these catalog pages, as they were canceled or never hit retail store shelves.
While Hasbro only handed these booklets out to trade professionals, we have now made them available to all. You can explore the toys featured in these catalogs with our Hasbro Toy Fair Catalog Scans. This is a rare treat since catalogs like these have become increasingly difficult to locate with each passing year.