Begin your journey through the 1983 Toy Fair Catalog from LJN, where they never stop growing up. This catalog includes exciting previews of the 1983 line-up. So, continue exploring to see some of the first previews that retailers saw of the newest action figures.
The 1983 LJN Toy Fair Catalog celebrated the release of E.T., the Extra-Terrestrial action figures, playsets, and figurines. As they stated on a prior page, LJN produced more E.T. toys than any other company worldwide. So, they set out to continue aggressively promoting the toys for this lovable extra-terrestrial in the following year.
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They began by presenting #1215, the E.T. Collectibles Assortment A, which featured colorfully decorated pocket-sized figures. Each pose and costume recreated memorable moments from the movie. This assortment came with 12 of each of the 6 different styles. Then, they presented #1226, the E.T. Collectible Giftset A, giving fans a chance to take all six figures home with them.
Next, LJN presented #1260, the E.T. Collectibles Assortment B, which presented six new looks for the alien. As with the prior assortment, this grouping featured 12 of each of the 6 new styles. Also, they offered #1227, the E.T. Collectible Giftset B, which allowed buying all six in one package.
Finally, LJN presented #1228, the E.T. Collectible Family Giftset. These sets extended E.T.’s play adventures by providing replicas of the other stars from the movie. Each set included figures of Elliot, his sister Gertie, brother Michael, his mother, the Intruder, and E.T. Unlike the prior two assortments, these figures were not sold separately.
We are glad to present these exciting, exclusive 1983 LJN Toy Fair Catalog scans. Check out even more of our scans to see the exciting promotional images that LJN provided to retailers and other trade representatives.
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Do you have a collection of old and used LJN action figures, toy fair catalogs, and other toys sitting around? You can turn those items into cash today. There is no reason to let those vintage catalogs and toys collect dust. Contact us today to get the process started.
About Our LJN Toy Fair Catalog Scans
LJN handed out catalogs to attendees of toy fairs and other events to promote their upcoming slate of products. Each catalog was filled with information about their newest toys, even ones still in development. Thus, they often provided the first looks at action figures, playsets, vehicles, and more from their lines. Therefore, they have become valuable and rare collector’s items.
These LJN Toy Fair Catalogs featured toys from their beloved lines. For instance, the company introduced the world to the heroic ThunderCats. They also competed in the motorized 4×4 vehicle market with the Rough Riders. Otherwise, the company created the Advanced Dungeons & Dragons toy line.
LJN used in-production prototypes in their images, as these catalogs were prepared before the lines were released. This meant that the featured toys often differed from the retail releases. Moreover, toys sometimes appeared only on these catalog pages, as they were canceled or never hit retail store shelves.
While LJN only handed these booklets out to trade professionals, we have now made them available to all. You can explore the toys featured in these catalogs with our LJN Toy Fair Catalog Scans. This is a rare treat since catalogs like these have become increasingly difficult to locate with each passing year.