After obtaining unprecedented success with the Star Wars action figures in 1977, Kenner became the toy company to watch during the 80s. Despite controlling the most popular toy brand during the time, Kenner remained a small toy company. So, they focused their efforts on only a few toy lines.
This was clearly seen in the 1982 Toy Fair Catalog from Kenner. While this catalog was over a hundred pages long, it only covered a few different toy lines. Instead, Kenner provided detailed information on their toy lines. For instance, both Play-Doh and Power movers received dozens of pages of content combined.
Most importantly, this catalog displayed the newest products for the Star Wars and Indiana Jones toy lines. While The Empire Strikes Back hit theaters two years ago, Star Wars fans still anxiously awaited the next sets of figures from Kenner. Moreover, Kenner introduced several Micro Collection playsets to their Star Wars toy line.
Meanwhile, Indiana Jones in the Raiders of the Lost Ark hit theaters in 1981. Thus, Kenner hoped to make another hit with their line of Indiana Jones toys. Even though the toy line failed in the stores, these pages displayed the excitement that Kenner felt toward the line.
So, we welcome you to explore the pages of the 1982 Kenner Toy Fair Catalog with our high-definition, exclusive scans.
Explore the pages of the 1982 Kenner Toy Fair Catalog
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