Join us on a journey through the 1982 Kenner Toy Fair Catalog, which offered a first look at Kenner’s latest toys. For instance, readers had the chance to examine the latest Star Wars Micro Collection Playsets and Indiana Jones action figures.
The excitement of the 1982 Kenner Toy Fair Catalog ended with the back cover, where they reminded readers that Kenner led the way. Their ability to lead began with the most powerful combination of advertising and promotion in Kenner’s History. For instance, they had unprecedented national and local TV coverage, reaching child and all-family viewers on all 3 networks as well as all major markets. They also had expansive consumer print schedules in all leading women’s magazines and Sunday comics. Then, Kenner had innovative and exciting special consumer promotions in every major category.
Then, they provided a useful index with the various brands in the catalog. For instance, readers could locate Star Wars toys from the inside cover to page 19. There were also Star Wars Micro Collection toys from pages 20 to 39. Moreover, there were Raiders of the Lost Ark Line toys on pages 98 to 104.
We are glad to present these exciting, exclusive 1982 Kenner Toy Fair Catalog scans. Check out even more of our scans to see the exciting promotional images that Kenner provided to retailers and other trade representatives.
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About Our Kenner Toy Fair Catalog Scans
Kenner handed out catalogs to attendees of toy fairs and other events to promote their upcoming slate of products. Each catalog was filled with information about their newest toys, even ones still in development. Thus, they often provided the first looks at action figures, playsets, vehicles, and more from their lines. Therefore, they have become valuable and rare collector’s items.
These Kenner Toy Fair Catalogs featured toys from their beloved lines. For instance, their ground-breaking Star Wars toy line often appeared in these catalogs. Kenner also gave players the chance to live out superhero fantasies with the Super Powers action figures. Another of their beloved lines, M.A.S.K., also were featured in multiple catalogs. There were also other action figure lines like Centurions.
Kenner used in-production prototypes in their images, as these catalogs were prepared before the lines were released. This meant that the featured toys often differed from the retail releases. Moreover, toys sometimes appeared only on these catalog pages, as they were canceled or never hit retail store shelves.
While Kenner only handed these booklets out to trade professionals, we have now made them available to all. You can explore the toys featured in these catalogs with our Kenner Toy Fair Catalog Scans. This is a rare treat since catalogs like these have become increasingly difficult to locate with each passing year.