Join us on a journey through the 1997 Hasbro Toy Fair Catalog, which offered a first look at Hasbro’s latest toys. Some of the toys that Hasbro produced in 1997 included Star Wars, Jurassic Park, and Beast Wars Transformers.
The 1997 Hasbro Toy Fair Catalog advertised a world of micro-fun with the MicroVerse line-up of playsets and miniature figures. With other pocket-sized playsets sweeping the toy aisle in the 90s, it was only natural for Hasbro to join in. So, they created multiple MicroVerse sets that featured their hit toy lines.
Turn Your Hasbro Toy Fair Catalogs and Toys to Cash Today
Here, Hasbro promoted #55000: MicroVerse Figure/Vehicle Assortment. Fans could collect a micro-universe filled with the hottest licenses, the coolest characters, and awesome vehicles. These playsets featured exceptional detail, realistic styling, and a cool 360⁰ display package that made these the best collectibles ever.
This assortment included playsets like Batman & Robin Movie Characters, The Lost World: Jurassic Park Dinos, The Lost World: Jurassic Park Vehicles, Starting Lineup MLB Swinging Stars, and Batman & Robin Movie Figures. There was also Superman Cryptonion Battle Suit Vs. Lexo Skel-5000, Harley-Davidson Collection, G.I. Joe Battalion Assortment #1, Batman & Robin Rogues, Tonka Tough Trucks Series #1, and Batman Batmobile Collection.
We are glad to present these exciting, exclusive 1997 Hasbro Toy Fair Catalog scans. Check out even more of our scans to see the exciting promotional images that Hasbro provided to retailers and other trade representatives.
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About Our Hasbro Toy Fair Catalog Scans
To promote their upcoming slate of products, Hasbro handed out catalogs to attendees of toy fairs and other events. Each catalog was filled with information about their newest toys, even ones still in development. Thus, they often provided the first looks at action figures, playsets, vehicles, and more from their lines. Therefore, they have become valuable and rare collector’s items.
These Hasbro Toy Fair Catalogs featured toys from their beloved lines. For instance, the company was responsible for one of the most popular action figures of all time: G.I. Joe. They also partnered with Takara to bring the Transformers to the Western market. The company also dipped into the fantastical worlds of Air Raiders, Inhumanoids, and Visionaries: Knights of the Magical Light. After Hasbro acquired Kenner, they also became the home of toy lines like Jurassic Park and Star Wars.
Hasbro used in-production prototypes in their images, as these catalogs were prepared before the lines were released. This meant that the featured toys often differed from the retail releases. Moreover, toys sometimes appeared only on these catalog pages, as they were canceled or never hit retail store shelves.
While Hasbro only handed these booklets out to trade professionals, we have now made them available to all. You can explore the toys featured in these catalogs with our Hasbro Toy Fair Catalog Scans. This is a rare treat since catalogs like these have become increasingly difficult to locate with each passing year.