Join us on a journey through the 1997 Hasbro Pre-Toy Fair Catalog, which offered a first look at Hasbro’s latest toys. Some of the toys that Hasbro produced in 1997 included Star Wars, Jurassic Park, and Beast Wars: Transformers.
The 1997 Hasbro Pre-Toy Fair Catalog advertised the newest G.I. Joe action figures, which brought back the classic line’s feel. While the excitement for A Real American Hero died out over the decade, Hasbro produced new G.I. Joe toys in 1997. In many ways, these toys harkened back to the older action figures.
Turn Your Hasbro Toy Fair Catalogs and G.I. Joe Toys to Cash Today
This 1997 Hasbro Pre-Toy Fair Catlaog page promoted #81455: G.I. Joe Classic Collection 4th of July Holiday Edition. These highly articulated figures commemorated America’s annual celebration of freedom. Hasbro authentically styled highly collectible figures from the era. Moreover, they included specialized accessories. Hasbro also planned to make more figures representing significant events from American history available yearly.
Next, they presented #81435: Astronaut Assortment, which included Mercury and Space Shuttle astronauts.
There was also #81440: Historical Commanders Assortment, which featured military top brass, including General Eisenhower and General Patton.
Next, Hasbro advertised #81430: G.I. Joe Classic Collection WW II Assortment. This assortment had commemorative figures authentically styled from the WW II era. They featured highly articulated bodies and realistic accessories. Its historical themes included the Tuskegee Airmen, the first organized African-American troops.
Finally, they promoted #80955: G.I. Joe Classic Collection Modern Forces Assortment. These fully poseable figures represented today’s finest military forces from around the world. They were authentically styled with exceptional detail and had exciting, individualized accessories. Furthermore, they featured the first 12″ female figure since 1969. Furthermore, they were available in both white and ethnic styles.
We are glad to present these exciting exclusive 1997 Hasbro Pre-Toy Fair Catalog scans. Continue to see even more exciting promotional images that Hasbro provided to retailers and representatives.
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Do you have a collection of old and used Hasbro action figures, toy fair catalogs, and other toys sitting around? You can turn those items into cash today. There is no reason to let those vintage catalogs and toys collect dust. Contact us today to get the process started.
About Our Hasbro Toy Fair Catalog Scans
To promote their upcoming slate of products, Hasbro handed out catalogs to attendees of toy fairs and other events. Each catalog was filled with information about their newest toys, even ones still in development. Thus, they often provided the first looks at action figures, playsets, vehicles, and more from their lines. Therefore, they have become valuable and rare collector’s items.
These Hasbro Toy Fair Catalogs featured toys from their beloved lines. For instance, the company was responsible for one of the most popular action figures of all time: G.I. Joe. They also partnered with Takara to bring the Transformers to the Western market. The company also dipped into the fantastical worlds of Air Raiders, Inhumanoids, and Visionaries: Knights of the Magical Light. After Hasbro acquired Kenner, they also became the home of toy lines like Jurassic Park and Star Wars.
Hasbro used in-production prototypes in their images, as these catalogs were prepared before the lines were released. This meant that the featured toys often differed from the retail releases. Moreover, toys sometimes appeared only on these catalog pages, as they were canceled or never hit retail store shelves.
While Hasbro only handed these booklets out to trade professionals, we have now made them available to all. You can explore the toys featured in these catalogs with our Hasbro Toy Fair Catalog Scans. This is a rare treat since catalogs like these have become increasingly difficult to locate with each passing year.