Join us on a journey through the 1997 Hasbro Pre-Toy Fair Catalog, which offered a first look at Hasbro’s latest toys. Some of the toys that Hasbro produced in 1997 included Star Wars, Jurassic Park, and Beast Wars: Transformers.
The 1997 Hasbro Pre-Toy Fair Catalog provided information about DC-inspired action figures, like the Legends of the Dark Knight. While this toy line had no direct connection to the critically acclaimed Batman: The Animated Series, the toys’ designs harked back to Bruce Timm’s designs. So, most of these toys had significant action gimmicks for playability over cartoon accuracy.
Turn Your Hasbro Toy Fair Catalogs and Batman Toys to Cash Today
This 1997 Hasbro Pre-Toy Fair Catalog page promoted #63805: Legend of the Dark Knight Figure Assortment. Batman battled in a twisted, parallel world where criminals were in control. These figures and their accessories were dramatically styled and highly detailed. They also featured specialized action suits that helped the 6 ½” tall Batman survive his most evil environment yet.
Next, they promoted #63822: Legends of the Dark Knight Sky Wing Street Bike. Fans could convert this ground cycle into a high-tech, air assault vehicle. Then, they could lift the head to fire the secret-shot missile launcher. It also included rapid-deploy wings and a 6 ½” tall figure.
We are glad to present these exciting exclusive 1997 Hasbro Pre-Toy Fair Catalog scans. Continue to see even more exciting promotional images that Hasbro provided to retailers and representatives.
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About Our Hasbro Toy Fair Catalog Scans
To promote their upcoming slate of products, Hasbro handed out catalogs to attendees of toy fairs and other events. Each catalog was filled with information about their newest toys, even ones still in development. Thus, they often provided the first looks at action figures, playsets, vehicles, and more from their lines. Therefore, they have become valuable and rare collector’s items.
These Hasbro Toy Fair Catalogs featured toys from their beloved lines. For instance, the company was responsible for one of the most popular action figures of all time: G.I. Joe. They also partnered with Takara to bring the Transformers to the Western market. The company also dipped into the fantastical worlds of Air Raiders, Inhumanoids, and Visionaries: Knights of the Magical Light. After Hasbro acquired Kenner, they also became the home of toy lines like Jurassic Park and Star Wars.
Hasbro used in-production prototypes in their images, as these catalogs were prepared before the lines were released. This meant that the featured toys often differed from the retail releases. Moreover, toys sometimes appeared only on these catalog pages, as they were canceled or never hit retail store shelves.
While Hasbro only handed these booklets out to trade professionals, we have now made them available to all. You can explore the toys featured in these catalogs with our Hasbro Toy Fair Catalog Scans. This is a rare treat since catalogs like these have become increasingly difficult to locate with each passing year.