Begin your journey through the 1984 Hasbro Toy Fair Catalog, which provided some of the first glimpses of the Transformers. This catalog includes exciting previews of the 1984 line-up. So, continue exploring to see some of the first previews that retailers saw of the newest action figures.
The mural of the battle between the Autobots and the Decepticons continued on page 65 of the 1984 Hasbro Toy Fair Catalog. Unlike the previous page, this page featured the half which prominently displayed the Decepticons. While Megatron was the leader of the Decepticons, he only appeared in the background of the image. Instead, Starscream, Soundwave, and Ravage took center stage on this half of the mural.
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Beyond the second half of the mural, Hasbro also detailed their plans for the Transformers brand. They detailed how these robotic beings originated from an alien planet. However, their battle had found its way to the Earth. Differing from other alien robots of the time, the Transformers possessed the unique ability to transform into vehicles.
Hasbro highlighted its multi-million dollar TV and print media campaign to advertise the new franchise. Thus, with the help of Marvel, Hasbro would gain fans from either the cartoon series or the comic books. Moreover, the toys would feature “Robot Points,” which offered rewards for those who collected the points and sent them in. Finally, each toy would include a bio card with decipherable Tech Specs.
We are glad to present these exciting exclusive scans of Hasbro’s 1984 Toy Fair Catalog. Continue to see even more exciting promotional images that Hasbro provided to retailers and representatives.
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About Our Hasbro Toy Fair Catalog Scans
To promote their upcoming slate of products, Hasbro handed out catalogs to attendees of toy fairs and other events. Each catalog was filled with information about their newest toys, even ones still in development. Thus, they often provided the first looks at action figures, playsets, vehicles, and more from their lines. Thus, they have become valuable and rare collector’s items.
These Hasbro Toy Fair Catalogs featured toys from their beloved lines. For instance, the company was responsible for one of the most popular action figures of all time: G.I. Joe. They also partnered with Takara to bring the Transformers to the Western market. The company also dipped into the fantastical worlds of Air Raiders, Inhumanoids, and Visionaries: Knights of the Magical Light. After Hasbro acquired Kenner, they also became the home of toy lines like Jurassic Park and Star Wars.
Hasbro used in-production prototypes in their images, as these catalogs were prepared before the lines were released. This meant that the featured toys often differed from the retail releases. Moreover, toys sometimes appeared only on these catalog pages, as they were canceled or never hit retail store shelves.
While Hasbro only handed these booklets out to trade professionals, we have now made them available to all. You can explore the toys featured in these catalogs with our Hasbro Toy Fair Catalog Scans. This is a rare treat since catalogs like these have become increasingly difficult to locate with each passing year.